- Eskom has appointed one of its fiercest critics as its national spokesperson
- The power utility says the move comes as it attempts to repair a damaged image
- Sikonathi Mantashntsha will now serve as the state-owned entity's mouthpiece
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Former Financial Mail deputy editor Sikonathi Mantshantsha has been appointed as Eskom's new spokesperson.
In a statement released on the appointment, CEO André de Ruyter commented that:
“His appointment is a firm step from our side to strengthen our efforts to improve Eskom’s image, to add another layer of success to our media response strategies in order to be more direct and proactive when engaging with media and other interest groups."
With the utility facing a debt burden of almost R500 billion and the ever-present threat of load-shedding, Eskom has appointed one of its most vocal critics.
READ ALSO: Gordhan: Eskom's new CEO André de Ruyter already cleaning shop
Working in the media sector for six years, Sikonathi started off as chief editorial researcher for Media24, later joining FinWeek and Fin24.
In 2010, Sikonathi started at Bloomberg News as the equities, industrial and markets reporter.
However, the role saw him pitted against Eskom began two years later when he joined the Financial Mail as an investment and energy writer.
Eskom says the media veteran's career in the industry had shown the required promise:
“Sikonathi is well-respected within the media industry and has shown increased growth and authority in each of his roles."
This comes shortly after Public Enterprises Minister Pravin Gordhan gave De Ruyter a beaming endorsement, applauding the new CEO for jumping at his monumental task of cleaning shop at the power utility, Briefly.co.za reported.
Take a look at the reactions to Sikonathi's appointment below:
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