Apple teams up with Genius to challenge Spotify, launches video service

Apple teams up with Genius to challenge Spotify, launches video service

- Apple and Genius have announced a partnership that will lead to the introduction of video series on Apple Music called Verified

- Verified would therefore serve as platform where discussions about the concepts behind lyrics in songs would take place

- The move is intended to help Apple re-position itself in the entertainment industry

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Technology giant Apple has partnered with Genius to include a new video series on Apple Music.

The move is intended to position Apple as a force to be reckoned with in the entertainment industry.

The video series produced by Genius and known as ‘Verified’ will be included with Apple Music.

Apple teams up with Genius to challenge Spotify; introduces video series

Source: Business Insider
Source: UGC

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Verified, which will now be co-produced by Apple, provides a platform for artists to discuss the concepts behind the lyrics in their songs.

According to Business Insider, Apple intends to reposition itself in the entertainment industry as its competition with Spotify heats up.

The new episodes co-produced with Apple will be available in the Apple Music app.

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Source: Briefly.co.za

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