- Instagram revenue of R299 billion for the year 2019 is higher than YouTube's revenue for the same period
- This is the first time Alphabet has revealed YouTube's revenue of R224 billion for the period, which was less than that of Instagram
- Facebook has disclosed that Instagram currently accounts for about a quarter of its revenue
Facebook owned-photo and video-sharing social networking service, Instagram, generated advert revenue of R299 billion in the year 2019.
The service was purchased by Facebook in the year 2012 for R14 billion and has grown to become an important aspect of the social media service company.
Per a report by Business Insider, it makes up more than a quarter of Facebook’s revenues.
In the year 2018, Instagram was estimated to be theoretically valued at over $100 billion and is likely to be worth more than that in 2020.
Briefly.co.za understands that Facebook generated a total revenue of about $70.7 billion in 2019.
Instagram’s annual revenue is higher than that of Google's video platform YouTube, which gave the company $15 billion in 2019.
A report by theguardian.com, Google announced YouTube’s revenue for the first time in its history on Monday, February 3, 2020.
An amount of $4.72 billion out of the $15 billion was realized in the fourth quarter alone.
The figures, however, do not include YouTube’s non-advertising revenue, like subscriptions for YouTube TV, which are included in Google’s other revenue segment.
However, the news did little to satisfy investors who sold off shares in Google’s parent company, Alphabet.
This was after it was realized that the revenues announced for the last quarter fell below expectations.
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