- Mihlali is tired of people thinking that being an influencer is just a bunch of selfies and free stuff
- Explaining how her every move is watched, judged and planned, Mihali revealed the not-so-pretty side of being an influencer
- It's hard work that takes a lot of time, prep and patience
Opening her Instagram account and starting her YouTube channel, Mihlali Ndamase did not have the intention of becoming an influencer. Things just happened so quickly, which in turn gave others the impression that it is super easy to do.
Mihlali has come out to set the record straight. The assumption people have that it just takes a photo here and there are living in a dream world.
Briefly.co.za learnt that the whole concept is not as easy as it looks. Mihlali said that people are only looking at the end product and not taking into consideration what happens behind the scenes. She explained that a lot of work goes into it and you need to put in money to get money back. You have to work consistently and most importantly, be authentic, she said.
Having over a million followers on Instagram is a dream come true for the 23-year-old influencer. At the time she started her Instagram page, Mihlali said she was not sure if it would happen for her but she certainly was aiming for it.
Her intention was to have a successful channel and the idea of becoming an influencer was not in the plan. She said the reason for her starting a YouTube channel was purely because of her passion for beauty. After watching make-up bloggers from the States, Mihlali witnessed their growth, which really inspired her.
With an embarrassed giggle, Mihlali spoke about the break she has taken from studies. She said that she had been studying strategic communication. She had been doing it for two years full time and then part-time. Not attending classes on a regular basis, Mihlali said she was wasting money and decided to just take a break and focus on her personal brand. She did say however, that she would return to her studies when the time was right.
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