- Chinese phones that are available for sale under $100 have Africa as their biggest market, a survey has revealed
- Available statistics show that shipments of smartphones to Africa increased by 5.4% to 24.4 million units during Christmas and Black Friday
- The top three manufacturers of such phones are Transsion, Samsung and Huawei
Africa has been recognised as the biggest market for Chinese cellphones that cost less than $100.
More than half of all smartphones sold in Africa, especially in 2019’s last quarter, cost less than $100 and very likely originated in China.
Records available show that shipment of smartphones to Africa increased by 5.4% to 24.4 million units during the Black Friday and Christmas seasons.
Shipment of feature phones fell by 2.6% to 34.4 million units but still dominated the market with a 58.4% share because they are affordable.
Briefly.co.za gathered that Transsion, makers of the Tecno, Infinix and iTel brands, led the market with a combined share of 40.6%, while Samsung took second place with 18.6% and Huawei came in third with 9.8%.
Qz.com reports that there is a growing demand for cellphones due to upgrades in phones and social media influence.
The reason for the low price is that the members of the urban middle class in Africa generally earn less than $500 a month and, as such, to make a $200 or $300 commitment to the purchase of a cellphone is considered a huge investment.
The affordable models, therefore, attract phone users and this was evidenced in purchases in the fourth quarter of 2019.
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