- A survey by insights and consulting firm, Kantar, shows that more people are using WhatsApp as the coronavirus spreads all over the world
- The survey was conducted between 14 and 24 March and captured over 25,000 consumers in 30 markets
- The research recorded rates of increases in the use of WhatsApp all over the world
The use of social media platform, WhatsApp, has increased by 40% as the coronavirus continues to spread all over the world.
This comes as people go online to stay connected with family, friends and colleagues.
Fresh data coming from Kantar, an insights and consulting firm, shows that some apps are benefiting from the global spread of the coronavirus.
As per a TechCrunch report, a survey conducted of over 25,000 consumers in 30 markets showed that WhatsApp recorded the highest gains due to the coronavirus.
The app recorded new usage up from an initial 27% bump in the early days of the spread of the virus.
In countries where the pandemic has reached its later phases, the use of WhatsApp has increased by 51%.
In individual markets, the rates recorded were even higher, as in the case of Spain where WhatsApp’s usage shot up by 76%.
It was also concluded that the 18 to 34-year group was the largest pool of users of the app.
Facebook and Instagram also recorded an over 40% increase in use from the same age group.
Other social media app such as China’s WeChat and Weibo also recorded an increase in use during the period of the study.
Kantar also reported that the use of Facebook has increased by 37% while local social media apps in China have recorded a 58% increase in use.
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