- Bonang Matheba feels that it is time for both government and the private sector to prioritise resolving unemployment
- Speaking to TshisaLIVE, Bonang expressed how she believes more needs to be done in terms of unemployment in SA
- Bonang has decided to open an entertainment management company which will focus on hiring women in the industry
Bonang Matheba feels that it is time for both government and the private sector to come together and combat unemployment.
The South African unemployment rate is alarming and with the effects of the coronavirus, it is only going to increase.
Briefly.co.za learnt that Bonang feels Mzansi is not putting the unemployment issue first, and feels it should be at the top of the priority list.
Queen B is proud of her country and will forever defend it and stay loyal to it, however, she does feel it is lacking when it comes to the topic of unemployment.
Speaking to TshisaLIVE, Bonang aired her worries regarding unemployment in SA.
“It is a long, winding cycle. Everyone goes to school but what happens after school? For me, if you can give people jobs it takes away the feelings of helplessness and unworthiness. The people who struggle the most are the youth. They should be busy. Fixing the issue of unemployment will help us with so many other problems.”
Understanding that it is up to each and every person in SA to do their bit, Bonang has decided to open an entertainment management company which will focus on hiring women in the industry.
“It is like Roc Nation management. I am going to manage artists and creatives. When it comes to personal branding, I have mastered it. Women in the industry are not protected.”
Bonang wants to change the way artists are managed, promoted and looked after. She wants to up standards and turn Mzansi’s entertainment industry into something at world class level.
Educating young talent on the ways of the industry will allow for more promising talent to be taken seriously and actually be allowed a chance to make it.
Bonang believes education is the key to surviving in the entertainment industry.
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