Fund is launched to support crippled Mzansi entertainment industry

Fund is launched to support crippled Mzansi entertainment industry

- The events and entertainment industries have been hit extremely hard by the coronavirus pandemic and subsequent lockdown

- An initiative called South African Fund 4 Entertainment (SAFE) has been launched to try cover the shortfall for the industries' most vulnerable

- SAFE has urged business and government to contribute to the fund and those affected to apply for financial assistance

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As the economic effect of Covid-19 unfolds, the live events and entertainment industry will be among the hardest hit - the first to be affected and the last to recover.

Even after the lockdown ends, the ban on mass gatherings is unlikely to be lifted for some time.

This has a direct impact on tens of thousands of people, with more than 500 local events already cancelled or postponed over the next few months.

Recognising the need for a united effort to raise funds and support the hard-hit industry and its most vulnerable, companies and individuals across the live events, nightclubs, festivals and the like have come together to launch South African Fund 4 Entertainment (SAFE).

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We’ve heard about the devastating effect Covid-19 has had on DJ’s, artists, bands, musicians and event organisers - but what about the support teams and event crews - the unsung heroes that make events possible?

In the short-term, the hardest hit will be hourly workers, technical set-up crews, security officers, cleaners, fencing staff, décor companies’ set-up crews, barmen, waiters, and more.

The list is exhaustive, and the effect potentially catastrophic.

Many thousands of these individuals are the main breadwinners in their households and will find themselves with no income - they cannot simply switch things up and take the show online.

SAFE has been created to fill this gap.

The fund encourages all those willing to donate and all those who need help to go to for more details on how to do so.

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