- The South African Fund 4 Entertainment (SAFE) has raised a whopping R650 000 to help people in the entertainment industry during Covid-19
- The fund was launched just two weeks ago and is well on its way to reaching its intended target of R1 000 000
- SAFE is asking for those who can help to continue to donate
In less than two weeks since launching on 17 April, 2020, the South African Fund 4 Entertainment (SAFE) has already raised R650 000 to help feed the hardest hit in the country’s entertainment and events industry.
As its first initiative to raise awareness of the impact of the Covid-19 lockdown on the industry, and in order to raise donations, SAFE and leading ticketing and cashless technology company, Howler, created and hosted the DreamStream 4-26 April 2020.
The three-day live streamed festival featured 33 of South Africa’s best artists, who performed from the safety of their own homes.
They used their time and their talent to get thousands of people watching and donating.
The live event generated R500 000 in donations in just three days, adding to the R150 000 that SAFE had already raised.
DreamStream had over 50 000 viewers on the stream across the weekend - 12 000 on the Friday, 20 000 on the Saturday and 18 000 on the Sunday.
People watched from 130 countries and at least 9 000 people got to experience the unique and fun theme rooms, which were integrated into the Howler platform.
SAFE is now working to identify and verify the first batch of recipients amongst the thousands of funding applications received to date.
SAFE has partnered with Pick 'n Pay Feed The Nation to buy food vouchers for affected people and their families.
In a statement, SAFE and Howler thanked everyone who donated during its first round of fundraising: “Raising so much money through donations in just 12 days is testament to the incredible spirit and generosity of South Africans. Because of them, we are not only helping to feed people who are out of work, but also to help sustain our industry through this terrible time so that everyone in the industry can continue to produce the incredible events and experiences for fans everywhere.”
Fundraising efforts are ongoing and DreamStream is the first of many to feed those most in need in the entertainment industry.
Two weeks ago, Briefly.co.za reported that SAFE was calling for all who can help and those who need help to visit its website www.safefund.org.za.
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