- Cristiano Ronaldo's C7's underwear range recorded huge sales when he moved from Real Madrid to Juventus in 2018
- The CEO of the manufacturing company Michael Astrup made the claim about how sales skyrocketed in Italy
- Ronaldo recently waived off his entitlement to help the company fund the production of his clothing line
Cristiano Ronaldo's CR7's underwear range recorded massive growth when he made a summer move from Real Madrid to Juventus in 2018.
The Portuguese striker unceremoniously left Los Blancos after his nine-year spell at the Bernabeu to join Juventus which has done wonders for his clothing brand.
Briefly.co.za gathered that Ronaldo recently extended a helping hand to the Danish manufacturer of his range, JBS, who were also in charge when he made the summer switch in 2018.
According to Danish outlet Finans: "The sale of CR7 lingerie has blown up since Ronaldo switched in 2018."
Michael Astrup, CEO of the underwear's manufacturer JBS, said: "They could use Cristiano as a front figure and get CR7 products, which of course escalated wildly in Italy."
Ronaldo waived his entitlement from JBS to help fund the company in order to be able to manufacture more of his pants, which is CR7's most lucrative collections.
The CR7 pants recorded 14 per cent of JBS's revenue and Alstrup revealed that the Juve attacker has also been helpful during the pandemic.
He said: "Ronaldo's people have said that because of the coronavirus this year, there will be no minimum payments at all.
"And Cristiano has even further helped us not to pay anything until 2021.
"Fortunately, it also shows that it is a collaboration, even with such big stars, and that is nice.
"We are so privileged that it was us who started the CR7 brand."
"We have been doing this since 2013 and they call us part of the family."
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