- The founder and CEO of Seloart, a Ghanaian sign-making company has narrated how it all started with R255 in 2015
- According to Selorm Betepe, the amount was given to him by his mother as seed capital but went down the drain
- The passionate CEO never gave up and now, he is the proud owner of a respected ultramodern factory
Selorm Betepe, the founder and CEO of a Ghanaian sign-making company, Seloart, has revealed that his started his business with only a R255 loan from his mother.
The proud CEO narrated his story to mark the 15th anniversary of the renowned company that started at a wayside joint in Achimota.
According to Selorm, it all started as a signwriting shop at Achimota, basically doing paintwork. He mentioned how the first two years were the most difficult part of the journey and the start-up capital, R255 actually went down the drain.
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Selorm recounts that the rains destroyed the makeshift structure he purchased with the R255 loan but his mother encouraged him to just get it fixed and move on with the dream.
The first turning point in the business was a loan of $10,000 (R183509.00) that Selorm and his team received after being recommended by a man who was thoroughly impressed by the hard work the group was doing.
That $10,000 was used to purchase a VersaCamm series printer from the UK in 2012, which boosted efficiency and productivity.
Seloart started doing quite well and a bigger breakthrough happened when Selorm and his team were able to generate income to upgrade the system and added a computer numerical control machine (CNC) in 2013.
Fast-forward to 2017, Seloart broke ground for the construction of their much-awaited sign center, which was on the drawing board for seven years and part of a 10-year development plan from 2010 - 2020.
In 2019, that ultramodern factory was completed ahead of schedule, and today, Seloart has become one of the most respected Ghanaian companies in the country.
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