- Telkom has been rumoured to be taking over the sponsorship of the PSL
- Absa has announced that they are ending their role as title sponsors of the sports franchise
- Premier Soccer League fans have been trying to guess who the next sponsor is going to be
After the Premier Soccer League (PSL) announced that Absa was going to end its sponsorship of the sports franchise, rumours were flying as to who would take over.
Absa had been the sponsor of the PSL for 16 years and Irvin Khoza took pains to thank the bank for its support.
Social media was buzzing with who the next sponsor could be, with many people floating their favourite institutions as the next supporter of the PSL.
Briefly.co.za covered the breaking news yesterday and shared some of the reactions that fans had to the news.
In a new twist, Telkom has emerged as the next potential sponsor of the PSL. According to SowetanLive, a source close to the development said the following:
"The PSL has been engaging with Telkom to convince them to be title sponsors. However, Telkom has asked to be given enough time to consider this," a source close to the situation told the Sowetan yesterday.
The PSL and Telkom already have a working relationship with the telecoms company already sponsoring the domestic competition - the Telkom Knockout (TKO).
"Telkom can confirm that it is not in negotiations with the PSL to sponsor the league," Telkom's communication group executive Mooketsi Mocumi said without elaborating yesterday.
A possible scenario could see Absa and Telkom swapping, with Absa taking over the domestic sponsorship and Telkom taking over as title sponsor.
"Telkom can't continue to sponsor the TKO if they come on board as the title sponsor, so it can happen that they exchange commitments with Absa because Absa made it clear they'll still be part of our football," the source added.
Absa sponsorship general manager Mtunzi Jonas refused to give any hint to the developments.
"I don't know where that emerged from, I can't comment on that but like I said, we are in communication with the league and we value football," said Jonas.
"Football has done a lot for Absa brand and for us, if there is an opportunity, we will certainly talk to the PSL. But in saying that, I cannot confirm that we are looking at different things."
Enjoyed reading our story? Download BRIEFLY's news app on Google Play now and stay up-to-date with major South African news!