Black Lives Matter: L'Oreal drops potentially offensive product names

Black Lives Matter: L'Oreal drops potentially offensive product names

- The world is revolting against racism and this has seen many companies changing the way they do business

- Cosmetic giant L'Oreal has announced that it will be removing words like 'whitening' from its products

- This comes as anti-racism protests take place across the globe

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French cosmetics giant L'Oreal is the latest company that has opted to become more sensitive when it comes to issues relating to race.

The brand has released a statement announcing that it will no longer be using words some might find offensive on its products:

"The L'Oreal Group has decided to remove the words white/whitening, fair/fairness, light/lightening from all its skin evening products."
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L'Oreal
Source: Twitter

READ ALSO: South African government acknowledges the death of George Floyd

Numerous companies, including the makeup company, have recently been slammed for skin-lightening products after the Black Lives Matter movement intensified following the death of George Floyd.

Briefly.co.za reported that the African-American man had been yet another victim of police brutality in the United States.

Anglo-Dutch giant Unilever has announced that it would no longer use the word 'fair' on a product, adamant that it is 'committed to celebrating all skin tones'. The company made $500 million in 2019 from the sale of this product in India alone.

Johnson & Johnson has also jumped on the bandwagon, announcing that it would no longer sell Neutrogena and Clean & Clear products advertised as dark-spot reducers.

Numerous American brands have committed to a totally new visual identity, moving away from caricatures of African Americans, reports eNCA.

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Source: Briefly.co.za

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