- The world is revolting against racism and this has seen many companies changing the way they do business
- Cosmetic giant L'Oreal has announced that it will be removing words like 'whitening' from its products
- This comes as anti-racism protests take place across the globe
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French cosmetics giant L'Oreal is the latest company that has opted to become more sensitive when it comes to issues relating to race.
The brand has released a statement announcing that it will no longer be using words some might find offensive on its products:
"The L'Oreal Group has decided to remove the words white/whitening, fair/fairness, light/lightening from all its skin evening products."
READ ALSO: South African government acknowledges the death of George Floyd
Numerous companies, including the makeup company, have recently been slammed for skin-lightening products after the Black Lives Matter movement intensified following the death of George Floyd.
Briefly.co.za reported that the African-American man had been yet another victim of police brutality in the United States.
Anglo-Dutch giant Unilever has announced that it would no longer use the word 'fair' on a product, adamant that it is 'committed to celebrating all skin tones'. The company made $500 million in 2019 from the sale of this product in India alone.
Johnson & Johnson has also jumped on the bandwagon, announcing that it would no longer sell Neutrogena and Clean & Clear products advertised as dark-spot reducers.
Numerous American brands have committed to a totally new visual identity, moving away from caricatures of African Americans, reports eNCA.
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