- The world is revolting against racism and this has seen many companies changing the way they do business
- Cosmetic giant L'Oreal has announced that it will be removing words like 'whitening' from its products
- This comes as anti-racism protests take place across the globe
French cosmetics giant L'Oreal is the latest company that has opted to become more sensitive when it comes to issues relating to race.
The brand has released a statement announcing that it will no longer be using words some might find offensive on its products:
"The L'Oreal Group has decided to remove the words white/whitening, fair/fairness, light/lightening from all its skin evening products."
Numerous companies, including the makeup company, have recently been slammed for skin-lightening products after the Black Lives Matter movement intensified following the death of George Floyd.
Briefly.co.za reported that the African-American man had been yet another victim of police brutality in the United States.
Anglo-Dutch giant Unilever has announced that it would no longer use the word 'fair' on a product, adamant that it is 'committed to celebrating all skin tones'. The company made $500 million in 2019 from the sale of this product in India alone.
Johnson & Johnson has also jumped on the bandwagon, announcing that it would no longer sell Neutrogena and Clean & Clear products advertised as dark-spot reducers.
Numerous American brands have committed to a totally new visual identity, moving away from caricatures of African Americans, reports eNCA.
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