- Bozoma Saint John has been appointed as the first black female executive of Netflix
- Netflix has recently been doing more to improve diversity and inclusion in its workforce
- Saint John’s nearly 20-year career spans multiple industries including music and entertainment, consumer packaged goods, fashion, sports and automotives
The former chief marketing officer of Endeavor, who also served as the chief brand officer at Uber until June 2018, has been appointed as the chief marketing officer at Netflix.
According to Bloomberg.com, Bozoma Saint John has become the first black woman to join the streaming giant’s group of top executives and is currently the most senior black executive.
Briefly.co.za learned that speaking about Bozoma's appointment, the chief content officer of Netflix, Ted Sarandos, said Bozoma Saint John is an exceptional marketer who understands how to drive conversations around popular culture better than almost anyone.
The streaming company has pledged money to black-owned banks and has also decided to do more to improve diversity and inclusion inside its walls.
Nonetheless, the company’s workforce remains just 7% black and most of its senior leadership is white. But with the firm's new resolve, the figure might see an increase in the near future.
During her 20-year career, Saint John has worked in multiple industries including music and entertainment, consumer packaged goods, fashion, sports, and automotives.
Enjoyed reading our story? Download BRIEFLY's news app on Google Play now and stay up-to-date with major South African news!