- The Rock topped Instagram's rich list as the celebrity thought to be able to charge more than any one else for a sponsored post
- According to Hopper HQ, a social media marketing firm, Dwayne who is also a wrestler charged advertisers more than $1 million per post as of 2019
- The Fast & Furious star knocked make-up entrepreneur Kylie Jenner, who has 182 million followers on Instagram, off the top spot
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Actor Dwayne Johnson alias The Rock has topped Instagram's rich list as he is thought to charge more than anyone on any sponsored post.
According to Hopper HQ, a social media marketing firm, Dwayne, who is also a wrestler, charges advertisers more than $1 million per post as of 2019.
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According to a report by BBC, the Fast & Furious star knocked make-up entrepreneur Kylie Jenner off the top spot.
She has 182 million Instagram followers while Dwayne has 187 million.
Hopper HQ, which runs social media accounts on behalf of companies and individuals, published its first Instagram rich list in 2017.
The rankings and cost per post were arrived at after speaking with social media influencers themselves, along with brands and marketing companies, and using publicly available pricing information to estimate how much each account could charge.
Other celebrities who were mentioned in the 2019 list included footballer Cristiano Ronaldo, who was worth $889 000 per post, and socialite Kim Kardashian West, who could charge $858 000.
At the start of 2020, The Rock was crowned by Forbes as the highest-paid actor in the world, earning R1.5 billion before tax.
Away from acting, The Rock has a commercial partnership with Under Armour, the US sports brand he signed in 2016.
He has also been sponsored by tech giant Apple and the Norwegian bottled water brand Voss, in which he holds a stake.
However, his current list of endorsement deals on Instagram appears surprisingly short.
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