African artist lands major deal with Dior for stunning collection

African artist lands major deal with Dior for stunning collection

- Ghanaian artist, Amoako Boafo, has landed a major deal with global fashion giant Dior

- The young creative will be working with the French luxury fashion company to create collections for the Spring-Summer menswear season

- Dior announced the partnership in July 2020

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Ghanaian artist, Amoako Boafo, has landed a deal with French luxury goods company, Dior, to develop one of the most talked-about collections.

The young Ghanaian native will be working with the creative director of Dior, Kim Jones, to create designs for the Spring-Summer menswear season.

Boafo joins the list of A-list artists that Jones has worked with, including Raymond Pettibon, KAWS, Hajime Sorayama, and Daniel Arsham.

Amoako Boafo: Ghanaian artist lands major deal with Dior for a stunning new collection

Amoako Boafo / Photo credit: Instagram.com
Source: Original

The prevailing coronavirus pandemic has prevented a physical fashion show for the time being.

However, the fashion company has featured an all-black group of models in its latest short film uploaded on YouTube.

Edition.cnn.com reports that Jones' latest designs masterfully marry Boafo's motifs and sensibilities with his own.

Boafo’s bold backgrounds upon which he finger-paints his faces as well as his shirt embroidered with lengths of ivy, which has roots in a portrait, grabbed the attention of Jones.

His designs at Jones’ pre-fall exhibition in 2019 in Miami’s newly opened Rubell Museum did the magic for him.

According to Jones, who is quoted by edition.cnn.com, he found Boafo’s work engaging because it spoke to him

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Jones said:was quoted as saying:

"I was immediately drawn to it. The intensity of his portraits, the power of movement and the choice of colours in them -- everything touches me in his work and the way he sees things."

Just as Jones, Boafo has an intense love of fashion. With his compelling and unique sense of fashion, he has captured the attention of the prestigious fashion power-house.

READ ALSO: Isibaya's 'Ndlovu family' rural house used without permission

In another story, technology giant, IBM Corporation, has named Angela Kyerematen-Jimoh as the new regional head for their North, East, and West Africa divisions.

Kyerematen-Jimoh will be responsible for IBM operations in over 40 countries in Africa, including Morocco, Nigeria, Kenya, Senegal, Uganda, Ghana, and Tunisia.

Until her appointment, Kyerematen-Jimoh was the chief of staff to the senior vice president in charge of global markets and sales in IBM’s corporate headquarters in New York.

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Source: Briefly.co.za

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