- The Mzansi music industry is a constantly evolving melting pot of genres and styles and one such genre that has seen a meteoric rise in popularity is amapiano
- With local listeners embracing amapiano, it’s no surprise that it has also exploded on one of the world’s leading destinations for short-form mobile video, TikTok
- TikTok recently announced that videos featuring amapiano songs have reached an incredible 73 million views on the social media platform
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Amapiano has reached over 73 million views on TikTok.
The local music phenomenon has taken the platform by storm with new and established musicians sharing their hottest tracks with the global community.
Each week there is a new amapiano song trending on the platform and arguably the most popular artists on TikTok are also on the amapiano scene at the moment.
This includes artists such as DJ Maphorisa, Kabza De Small, DJ Sumbody and Moonchild Sanelly.
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Boniswa Sidwaba, the TikTok content operations manager for Africa, said that music has always been a special part of TikTok's creative DNA.
Boniswa said the platform remains a vehicle for songs and emerging artists to gain exposure and reach a wide and varied audience.
She explained, “TikTok continues to help grow the local music industry by supporting African music and genres such as amapiano. To promote amapiano specifically, TikTok has a dedicated in-app amapiano playlist within the sounds page that features new and popular amapiano music. Most recently, we also launched the TikTok amapiano page on the discover tab, which features popular Amapiano music, artists and an interactive in-app game created to challenge TikTok creators to guess the amapiano song playing.”
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Earlier this year, Briefly.co.za spread the news that TikTok, which is the world's fastest-growing app, had arrived in Africa.
Stars like Bontle Modiselle and her husband, Priddy Ugly, are constantly posting hilarious videos on the app.
In other news, Briefly.co.za reported DJ Zinhle has joined the growing list of celebrities who are opening up about financial woes.
The muso took to social media to slam companies who want her to do gigs for free.
The Umlilo hit-maker revealed that she has not had an income for three months due to the pandemic.
DJ Zinhle took to social media to slam certain companies who asked her to perform for free during the lockdown.
She said that not only was that a risk to her health, but she has also not received an income since the lockdown started over three months ago.
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