Meet CEO of top bread company who started selling on the streets

Meet CEO of top bread company who started selling on the streets

- Godfred Obeng Boateng is the CEO of A1 Bread

- The young Ghanaian started his company at Kumasi in the Ashanti Region

- Briefly.co.za throws the spotlight on Boateng and his thriving venture

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Ghanaian entrepreneur, Godfred Obeng Boateng, is the CEO of A1 Bread, a company he commenced at Kumasi in the Ashanti Region.

The popular bread brand has penetrated the Ghanaian market especially at Kejetia market where the business started.

In 2018, Godfred Boateng revealed the company sells more than 60,000 loaves of bread in Kumasi and Accra everyday.

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Meet Godfred Boateng the CEO of top bread company who started selling on the streets

Godfred Obeng Boateng Photo credit: Twitter.com
Source: UGC

The young Ghanaian businessman was speaking in an interview with Accra-based Starr FM when he said he sells 30,000 loaves of bread in Kumasi and about 30,000 in Accra respectively.

However, his journey to establishing a thriving business did not come to him on a silver platter.

At a point, Boateng’s company went out of business. This draw-back happened just three weeks after he started the business.

The company was evicted from the garage where they started the business. Boateng revealed he borrowed GHc1,400 from his mother as seed capital to start the business.

Unknown to him, the pal who rented the garage kept the money instead of giving it to his aunt. They were later thrown out for failing to pay the money.

This greatly affected their operations but they fought through the hurdles and defeated the odds.

After overcoming the company’s initial setback he was faced with another challenge in 2017 when he was trolled for selling bread as a university graduate.

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However, what was meant to derail him became the very thing that earned him massive recognition. His brand gained traction from the trolls and the company became a known brand.

As of 2018, the business had over 200 core staff and more than 1000 salespersons.

Currently, Boateng exports his products to the United States and other countries.

In another story, Ghanaian creative, David Boanuh, is an entrepreneur and founder of Beautiful Stories, a filmmaking start-up that produces social media and television ads.

David, who is 19, has years of experience as a creative and his recent work as the director of photography for the scenes in Ghana for Beyoncé's Black is King film speaks volumes of his talent.

His company has produced social media and television ads for multiple Unilever brands, including Baileys, Vaseline, Blue Band, and Geisha.

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Source: Briefly.co.za

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