Emtee's rise from township streets to Mzansi red carpets

Emtee's rise from township streets to Mzansi red carpets

- Emtee first came into the South African music scene in 2015 with his hit-single “Roll-up

- In 2016 Emtee was signed to South African record label, Ambitiouz Entertainment, however in 2019 after a rather public squabble, the rapper left the label and in the same year, went on to start his own label

- While building his repertoire as a prominent South African rapper, Emtee has also been building his family life and is now a father of two young boys

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Emtee, who was born Mthembeni Ndvevu, comes from a small Rural Village, Matatiele in the Eastern Cape, one of the poorest provinces in South Africa.

After moving to a local township, Thembisa, Emtee, like many rapping hopefuls, didn’t own much.

“There was a point I didn’t have shoes, I had to borrow from my homies,” he said during his 2016 South African Hip Hop Awards acceptance speech.

“I now own over 60 pairs,” the now 27-year-old finished.

Emtee's rise from township streets to Mzansi red carpets

Emtee Source: Instagram
Source: Instagram

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After years of producing music in make-shift studios around his neighbourhood, the rapper finally had his big break with his first hit single, Roll-up.

He was soon signed to South African record label Ambitiouz Entertainment, a deal which at the time, proved to be very lucrative.

Soon Emtee was at the receiving end of a number of awards, nominations, high profile song features and a platinum album.

After producing a number of hits and solidifying his space in the South African music industry, trouble started to brew as Emtee publicly called out his record label.

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According to Sunday World, in August 2019, the rapper left the record label amidst an on-going battle about unpaid royalties and started his own label called, Emtee Records, under which he released his first single for 2020, Johustleburg.

Now referring to himself as “Big CEO” the rapper is busying himself with growing his record label, working on his company African Trap Records and spending time in his lavish house with his girlfriend Nicole and two young boys, Avery and Logan.

Briefly.co.za previously reported that his first two song releases for this year were instant hits, which proves his determination to stay at the top of his game.

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Making the Top 10 SA Hip-Hop Chart was a proud moment that has surely boosted Emtee’s confidence to show the world that he ain’t playing.

Emtee’s fire track Wave was alongside Cassper Nyovest’s , on top of local SA music charts earlier this year.

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Source: Briefly.co.za

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