Nothing cool about it: H&M slammed for racist 'monkey' advertisement

Nothing cool about it: H&M slammed for racist 'monkey' advertisement

The Swedish clothing-retail store, H&M, is yet again caught up in a racism scandal, following an advertisement for children’s hoodies on their UK and US websites.

Social media users were outraged after an advert was placed for a kid’s hoodie on Sunday, showing a black child wearing the top, which has the phrase “Coolest Monkey In The Jungle” printed on it.

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All the other kids in the category were white, and people saw the ad as racism. One social media user pointed out that the company was irresponsible, as they should know in history racists often referred to black people as monkeys.

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Since the social media outbursts, the image of the black child modelling the top has been removed. The clothing company has not released an official statement, but a spokesman told the Daily Mail that the image has been removed from all H&M channels.

The spokesman also said they apologised to anyone it may have offended.

This was not the first time the company’s first racism scandal Two years ago, when H&M opened its first South African stores in Sandton and Cape Town, people noticed the lack of black models on the posters displayed in the store.

This created a lot of backlash, as H&M was accused of being racist.

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Source: Briefly.co.za

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