Snoop Dogg: Veteran American rapper launches his own wine label

Snoop Dogg: Veteran American rapper launches his own wine label

- Snoop entered into a partnership with Australian wine brand, 19 Crimes for the creation of Snoop Cali Red

- The rapper considered the low income earner by putting the price of his wines at a reasonable price

- He disclosed that it is not enough to just sip wine, but to be part of it by having his name on the bottle

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Legendary American rapper Calvin Cordozar Broadus Jr alias Snoop Dogg has officially launched his line of wines.

Briefly.co.za has learnt the rapper's own Snoop Cali Red recently hit the market making him one of the few celebrities with alcohol labels.

You are what you drink: Snoop Dogg launches wine label

Snoop partnered with Australian wine brand, 19 Crimes to create the Snoop Cali Red. Photo: CNN
Source: UGC

According to CNN, Snoop officially placed his famous face on the label in April, 2020

Snoop entered a multi-year partnership with Australian wine brand, 19 Crimes for the creation of Snoop Cali Red, the label's first entry into the California market.

Briefly.co.za understands the rapper traveled to Northern Carlifornia prior to the wine label's launch where he had the chance to play an active role in conceiving the final blend.

Sources privy to the partnership disclosed that Snoop's wine is primarily a combination of Petite Syrah and Zinfandel, with a drop of Merlot.

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Snoop, in one of his interviews revealed he came up with the idea because it is not enough to just sip wine, but be part of it by having his name on the bottle.

The rapper is said to have developed a more subdued drinking habit owing to the fact that he is nearing his 50th birthday.

But as the rapper nears his 50th birthday, the multi-platinum artist has developed a more subdued drinking habit.

Snoop is also a big investor in the marijuana industry.

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Source: Briefly.co.za

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