- South Africans are not satisfied with Clicks' apology for their recent advert which was perceived as racist by many
- The advert called black hair dry and damaged which got people really worked up
- The EFF has issued a list of demands from Clicks in response to their advert
An advert published by Clicks has gotten South Africans all worked up. The advert promoted a hair product which called African hair dry and damaged and referred to white people's hair as 'normal'.
Clicks have apologised for the advert but South Africans are still up in arms and a hashtag has been trending on social media.
The hashtag is demanding that #clicksmustfall. The EFF has added its voice to the rising tide of criticism against Clicks.
Here is what South Africans had to say about #clicksmustfall:
Earlier, Briefly.co.za reported that The Economic Freedom Fighters have published a list of demands directed at Clicks, lest the company wish to face a nationwide protest.
The pharmaceutical giant was called out for publishing a 'racist' advert and, despite apologising for the incident, has been subjected to an immense amount of public outrage.
The party highlighted that these demands must be met within the next 24 hours with confirmation in writing, or else:
“Should you not meet our demands above, we will close all Clicks stores in South Africa without any further notice. We urge you to take this letter seriously, as it is our last and final communication with your organisation until our demands are met."
In other news, Clicks was dragged online for using an image of Afro hair to demonstrate 'dry and damaged' hair textures.
A social media user, who goes by the Twitter handle @pelomasebe, shared a screenshot of the advertisement on her timeline.
She simply captioned the post:
"Mhmmm idk hey..."
Clicks has since issued an apology, adding it has removed the images because it goes "against everything we believe in".
In response to the quickly growing public outrage over the incident, Clicks issued an apology:
“We sincerely apologise for offending our customers and letting you down. We acted swiftly and immediately removed the offending images which were provided by a supplier as part of their marketing campaign. As a brand we recognise that we have a responsibility to use whatever influence we have to remove implicit and explicit prejudice from society, the workplace and our advertising."
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