- The EFF has warned shoppers that it 'might not be safe' for them to support Clicks this week
- Supporters and members were urged to report to their nearest branch to undertake protests against the company
- While the Red Berets remain determined to seek vengeance over the recent scandal, citizens aren't sold on the method the party has chosen
The Economic Freedom Fighters have warned South African shoppers that it 'might not be safe' to support their local Clicks this week as the party prepares for nationwide protests.
Clicks employees were encouraged to stay at home while Red Beret supporters were urged to gather outside of their nearest store in a clip posted by EFF leader Julius Malema.
Malema promised that he will be appearing at the protests, along with his 'dry and damaged' hair:
"The command is very clear, tomorrow and for the rest of the week, I will report to Clicks Mall of the North in Polokwane at 9am with my 'dry and damaged hair'."
This comes after the party snubbed the company's response to a list of demands, which Clicks was giver 24-hours to respond to.
Earlier, Briefly.co.za reported that the EFF had announced it intends to shut down 880 stores across South Africa in response to the scandal.
In a statement released by the party on Sunday, the EFF called for the closure of all Clicks stores in the country due to its 'unrepentant and perverse racism':
"Clicks participated in the public dehumanising of black people through an advert which presented the hair of black women as 'damaged' in comparison to white hair which is described as normal, fine and flat."
The party confirmed receiving a response from the company but made it clear that it had failed to satisfy, dubbing the response 'condescending' and saying that it had 'revealed a lack of remorse for their attack on the dignity of black people'.
Now, the company faces nationwide action against it with the EFF statement calling for a lengthy ban on Clicks:
"We, therefore, call on all Clicks branches to close and must only open on 12 September. This is because we are of the view that they are not genuine with their apology and the only way to make capitalists apologise and feel genuine remorse is for them to lose money. If Clicks does not close our members in all branches will shut down all 880 Clicks outlets across the country."
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