'Black dignity or death': EFF tells Clicks lawyers to go to hell

'Black dignity or death': EFF tells Clicks lawyers to go to hell

- The EFF has kept true to its word and arrived at malls across the nation to protest outside Clicks outlets

- The company's lawyers had warned the party about demonstrations after the EFF threatened to embark on a nationwide shutdown

- The Red Berets were unfazed, telling the pharmaceutical retail giant to 'go to hell'

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The Economic Freedom Fighters have announced the arrival of leader Julius Malema at the Mall of the North on Monday morning.

The weekend saw the battle between the political party and Clicks over an offensive advert dubbing African hair as 'dry and damaged' escalating to new levels.

The party had issued a list of demands and given the company 24 hours take action but the EFF was not impressed by the 'condescending' response.

'Black dignity or death': EFF tells Clicks lawyers to go to hell

EFF leader Julius Malema arrives to join protest action. Image: @EFFSouthAfrica / Twitter
Source: UGC

READ ALSO: EFF warns shoppers it won't be safe to support Clicks during protests

Video shows EFF threatening to torch hospital with Clicks pharmacy in

The EFF had pledged to embark on a week-long national protest outside of over 880 branches:

"We, therefore, call on all Clicks branches to close and must only open on 12 September. This is because we are of the view that they are not genuine with their apology and the only way to make capitalists apologise and feel genuine remorse is for them to lose money. If Clicks does not close, our members in all branches will shut down all 880 Clicks outlets across the country."

Lawyers for the company had warned against shutting stores down, highlighting that an apology had been issued in the wake of the scandal. Nevertheless, the EFF remains as determined as ever to ensure revenge for the offence responding to the lawyers in a statement:

"Your racist lawyers of Pravin Jamnandas Gordhan, and your racist client Clicks can go to the nearest hell. Black dignity or death, we shall overcome."
EFF to meet with Clicks, Unilever over their controversial advert

Earlier, Briefly.co.za reported that the EFF's demand had included the dismissal of high-ranking individuals responsible for overseeing the advert.

In addition to firing executives, the Red Berets had demanded that the contracts between the company that had produced the ad and Clicks should immediately be cancelled.

The ordeal saw the EFF warning shoppers that it won't be safe to support their local outlet this week with employees urged to remain at home.

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Source: Briefly.co.za

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