- Zakes Bantwini has called on black South Africans to boycott Clicks after their racially-offensive advert
- The store has since apologised for the ad but many, including Zakes, remain unhappy with the apology
- The musician took to social media to call for the boycott and Mzansi responded with their thoughts
Musician Zakes Bantwini has called on black South Africans to boycott Clicks stores. This comes in the wake of the retailer's offensive advertisement about ethnic hair. Although Clicks has released an official apology, many like Zakes feel that the damage has already been done.
Taking to social media, Zakes Bantwini blasted Clicks stores and accused them of releasing that racist content on purpose.
"These corporations do this on purpose! Knowing that all they will do is apologise on Twitter and other platforms! Thinking it will just end there!"
He brought up a similar incident when H&M was accused of racism. The musician said that Clicks was following their example.
He went on to say:
"They undermine us and underestimate our power"
Social media users weighed in on Zakes' angry words. Twitter user Mbusowenkocy2 said:
"Until we learn to be self-sufficient as blacks, we will always suffer. When are we having our own banks, insurance, shops and stuff like that."
"It's a PR stunt."
"Problem is WE undermine ourselves. We are anti-black. Black people are burnt alive in South Africa for being foreign. Black women feel more beautiful wearing straight Brazilian women’s hair than their own. Let’s start at being proud of ourselves first, others will follow."
"It's very painful!!! Such things perpetrate and promote further racism."
Meanwhile, Briefly.co.za previously reported that Babalwa Mneno was one of the many SA celebs who were gutted over the Clicks TRESemmé black girl hair saga. Babalwa was at the forefront of the protests this morning.
Recently, Clicks has become embroiled in a scandal around an advert which was widely perceived as racist, insinuating that black people's hair was dry and damaged. The people of Mzansi were having none of it.
Briefly.co.za saw that Babalwa jumped to show her support to the EFF and many others who demanded Clicks be shut down as a result of this. Sis was not joking when she pledged her support.
Clicks had released an apology for the ad, which they did not create but featured on their website. The company that made the ad is TRESemmé. The incident has gotten the whole country worked up, even the EFF has waded into the fray.
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