Clicks dumps TRESemmé over ad: Favours supporting local brands instead

Clicks dumps TRESemmé over ad: Favours supporting local brands instead

- Clicks has announced that it has opted to cut ties with TRESemmé with immediate effect

- This comes after the racially offensive ad, produced by the brand, sparked nationwide outrage

- In addition to this, a senior executive has opted to resign over the ordeal

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Clicks has announced that it has cut ties with TRESemmé after an advert produced by the brand was found to be racially offensive.

The company says that it is delisting all products from the brand from its shelves and replacing it with local alternatives with immediate effect.

A senior executive, responsible for publishing the controversial advert has resigned and two junior employees remain under suspension.

The employees under suspension will be subjected to a disciplinary process, overseen by an independent chairperson.

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EFF members protest outside of a Clicks store as part of a nationwide movement. Image: @EFFSouthAfrica/ Twitter
Source: UGC

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TimesLIVE reports that Clicks chief executive Vikesh Ramsunder had noted the significant impact of the ordeal on both consumers and staff and announced that all stores would remain closed on Wednesday.

Ramsunder revealed that staff would be subjected to diversity training in a bid to avoid future repeats of the situation:

“We will use this opportunity to engage directly with all our store staff across the country, to provide counselling and support. We will be supported by the ICAS Employee Health and Wellness Programme. We are prioritising our diversity and inclusion training programme for our head office staff."

IOL reports that the executive had revealed that all suppliers would be contacted to enforce ethical codes of conduct:

“Clicks will be de-listing and removing all TRESemmé products from shelf with immediate effect and will be replacing the gap with locally sourced haircare brands, of which Clicks has an extensive range already. Furthermore, Clicks will be engaging with all suppliers to enforce their ethical code of conduct."
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Earlier, Briefly.co.za reported that the company had managed to secure an urgent interdict at the Gauteng High Court to prevent the Economic Freedom Fighters from 'intimidating' and 'threatening' staff, shoppers and operations.

This comes after the Red Berets engaged in national protests in response to the advert and, despite the interdict, the party committed to continuing with their 'peaceful' demonstrations.

In a statement released by the party in response to the court judgement, the EFF commented that:

"We welcome the complete and utter failure by Clicks to interdict the EFF, and its leadership, from participating in protests against Clicks. The High Court resolved to interdict acts of intimidation and violence against employees, customers and the commercial operations of Clicks.
"The EFF would like to categorically state that we have not engaged in or commissioned any violence against employees, customers or commercial operations of Clicks."
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Source: Briefly.co.za

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