- Hundreds of enthusiastic locals have taken to Twitter to share pictures of themselves rocking their natural hair with the hashtag, #ClicksChallenge
- The #ClicksChallenge comes after the company released a controversial ad in which they called black hair "dry and damaged"
- The Clicks ad debacle has resulted in protests, challenges and natural hair marches as South Africans demonstrate their upset over it
Our timelines have been bombarded with news, views, and opinions on the Clicks saga that started last week Friday after the company released a controversial TRESSemmé ad. In the ad, they described a woman with a natural black afro as having "dry and damaged" hair.
The ad wreaked havoc amongst South Africans who resorted to taking all sorts of action against Clicks. One such is the #ClicksChallenge. The challenge has seen hundreds of South African people sharing pictures of themselves rocking their natural hair.
The challenge comes as a much more subtle approach to tackling what locals have labelled as discrimination and racism. This is especially true when comparing it to the action that was taken by EFF leader Julius Malema, who resorted to protests and vandalism.
Here are some of the pictures and captions shared by crown-proud South Africans.
Local actress Gugu Gumede shared these lovely pictures which she captioned:
"Natural hair and popping skin."
@AluthaTaho1 shared these pictures of a beautiful little girl with the caption:
"This hair is not dull or damaged... This is a beautiful crown on a beautiful princess."
"I didn’t decide to go “natural”, I just decided to embrace my hair in its natural state. Our hair as black people is beautiful, strong, clean and manageable. Don’t let them tell you otherwise!"
Briefly.co.za also reported parody video creator, The Kiffness, who has just shared a new parody clip in which he portrays the EFF's Julius Malema. In the clip, The Kiffness mentions a lot of controversial issues South Africa is currently facing such as gender-based violence, brutal farm killings and corruption.
In the Jerusalema-themed parody, The Kiffness can be heard saying:
"Julius Malema, interesting fella, he will fight for your hair, but he doesn't care about you or me or corruption or GBV or farm murders, but pharmacies beware, don't sell shampoo for frizzy hair, or you'll get cancelled by Julius Malema."
He then touches on the fact that Julius Malema might have expected the Clicks manager to be white. However it turns out, according to The Kiffness, the person is black. Thereafter, he questions whether the ad would still be considered racist. His lines after that speak about how even though Clicks issued an official apology, suspected EFF members still went and damaged their property.
Enjoyed reading our story? Download BRIEFLY's news app on Google Play now and stay up-to-date with major South African news!