Fact check: No, Dis-Chem did not shade Clicks with new advertisement

Fact check: No, Dis-Chem did not shade Clicks with new advertisement

- Clicks has come under fire following a racially insensitive advertisement that labelled African hair as 'dry and damaged'

- A photo was shared online showing rival pharmaceutical company Dis-Chem allegedly taking advantage of the situation by poking fun at Clicks with a new ad

- However, Dis-Chem has denied the existence of the advertisement and dubbed it fake

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The Clicks drama has taken centre stage since last week Friday and things are not getting any better for the pharmaceutical giant.

Aside from the EFF protests that have forced Clicks to close doors across South Africa, a photo has now surfaced online allegedly showing Dis-Chem taking a jab its competitor.

A social media user, Brian Adams - who goes by the Twitter handle @course-can - shared a photo of the alleged Dis-Chem advertisement online.

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Adams asked Saffas what their thoughts were on the ad - which read:

"Shop now at Dis-Chem online. You're just a few Clicks away."
Fact check: No, Dis-Chem did not shade Clicks with new advertisement

Dis-Chem has distanced itself from an alleged advert that poked fun at Clicks following racist ad. Photo: @course_can, @Clicks_ZA / Twitter.
Source: Twitter

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However, Dis-Chem has now rubbished the post as fake news, adding it was not published by them.

"Hi there, this ad was not published by Dis-Chem Pharmacies," the reply read.

Although Dis-Chem did not take credit for the advertisement, social media users believe they should have.

Saffas reacted to Dis-Chem's comment by telling them to take notes.

Kulax Nthoethata, who goes by the Twitter handle @RealKulax, commented:

"Too bad. It's brilliant, relevant and just on the ball. Your marketing team should take notes."

Samy Bala, @SamyBala6, added:

"We don't care who published it. We like it."

Meanwhile, Briefly.co.za earlier reported a 52-year-old woman recently went viral after pulling a gun out in the middle of an altercation with EFF members during a protest.

Zakes Bantwini slams Clicks, calls for black people to boycott store

The Clicks protests have taken centre stage this week as the Economic Freedom Fighters continue to confront the company over a racially offensive advert referring to African hair as 'dry and damaged'.

It is understood that a woman pointed a firearm at EFF protestors after a heated argument in Walmer Park Shopping Centre, Port Elizabeth.

The Red Berets have pressed charges and the case is under investigation with no arrests having been made to date.

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Source: Briefly.co.za

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