The past couple of days have been filled with tension on social media after an advert about a hair company was shown. It has led Clicks Pharmacy, a store that stocks on the hair products, to close down some of its outlets. How about delving into details about the TRESemme products owner and how much the incident has affected the country.
TRESemme is a company that deals with hair care products that are sold in the different parts of the world. The company has diversified its scope in the market by coming up with hair products, which are suitable for different textures and needs. The details of the TRESemme products owner could highlight how well the company has strategised itself in the market.
Who is TRESemme owned by?
TRESemme is one of the oldest companies to launch hair products. It started way back in 1948 under the flagship of Uniliver. One of the goals of the company was to come up with hair care and styling products, which are salon quality.
Is TRESemme good for your hair? Over the years, the company has conducted innovation to come up with better formulae to take care of different types of hair and meet other hair needs. Therefore, it has come up with a wide range of products that could solve difficult issues ranging from dandruff to dryness.
TRESemme products South Africa
TRESemme South Africa deals with a wide variety of hair care products that solve different hair needs ranging from frizzy hair, oily hair, fine and thin hair, and colour-treated hair. The products include:
- Hair shampoos
- Hair conditioners
- Hair mousses
- Hair protectant sprays
- Hair treatments
Some of the best TRESemme products that most clients love are shampoos and conditioners.
On 8th September 2020, Twitter was on a brawl after Clicks South Africa declared that it was going to delist all the TRESemme products from its stores. The move was instigated by an advert by the Uniliver brand. The advert was insinuated to be racially discriminative. It deemed natural black hair to be "dry and damaged" and "frizzy and dull" unlike blonde hair which was described to be "fine and normal".
The alleged racially discriminative advert was commissioned by the hair company and carried to the Clicks pharmacies' website. The pharmacy pulled down the picture from its website and issued an apology regarding the advert. The pharmacy's management went further to state that the employees responsible for publishing the advert had been suspended from their various positions and that one of the senior executive officers had resigned.
TRESemme apologises about the advert
TRESemme equally issued an apology on the state of the affairs that the issue had caused. Through a post on its official website, the company made the following remarks,
We are very sorry that the images used in a TRESemmé South Africa marketing campaign on the Clicks website promoted racist stereotypes about hair. The campaign set out to celebrate the beauty of all hair types and the range of solutions that TRESemmé offers, but we got it wrong. The images are not in line with the values of our brand, or of Clicks.
TRESemmé South Africa apologises for the offence these images have caused. We also apologise to the Clicks group. We are looking into how this happened and why it wasn’t picked up, and we will take all necessary steps to make sure it doesn’t happen again.
On 7th September 2020, demonstrations on the issue caused damage to seven of the Clicks Pharmacy stores in the country. As a result, the company was forced to shut some of its outlets on 8th September. The CEO of Clicks went further to issue a statement about the closure of the company's stores in the country on 9th September.
Despite the numerous attempts to calm the matter, the public could contain their views on the incident. Through Twitter, Mzansi called out the brand claiming that it was racist.
Other stores remove TRESemmé products from their shelves
Other brands have joined the movement and have proceeded to remove the brand's products from their shelves. So far, Pick n Pay and Checkers have announced that they will not be selling TRESemmé products in their stores anymore.
Frequently asked questions
Apart from the TRESemme products Clicks saga, these are the most commonly asked questions about the company. You will learn more about the products and how the company operates. That way, you will be in a better position to decide whether or not to purchase their products.
Which TRESemme shampoo is the best?
The brand's shampoo is quite impressive as it contains Vitamin E. Vitamin E is known to work best for dry hair by replenishing moisture, leaving the hair moisturised; hence, enhancing growth. Therefore, if you are after having a hair shine, you can try it to see if it works for you.
Is TRESemme good for black hair?
The company's shampoo is safe to be used for black hair. This is because its formula comprises of Vitamin E, which is an excellent hydrating agent. Vitamin E also promotes hair growth.
Is TRESemme a good hair product?
TRESemme shampoo and conditioner have commendable reviews. This is because of their efficiency with cleansing hair. They are known to remove the dirt that is likely to have accumulated on the hair over time.
Is TRESemme used in salons?
The company creates products that are suitable for use on different hair types. The different products are used in salons in other parts of the world. Some salons in South Africa have stocked them up and use them.
Are TRESemme products sulfate free?
Some of the TRESemme products for black hair like shampoos and conditioners are sulfate-free. However, the composition of the products depends on the need that they are designed for. For instance, the Botanique Nourish & Replenish Cleansing Conditioner is sulfate-free.
What are your thoughts on the strategy deployed by the TRESemme products owner? Do you think the advert was racially discriminative? Be sure to leave your thoughts on the issue.
READ ALSO: Who owns Clicks Pharmacy?
Briefly.co.za recently published interesting details about Clicks Pharmacy. The details will provide crucial information regarding the company and its products. Clicks Pharmacy is one of the leading retail companies in the country. It is currently being called out after it was involved in a situation that was deemed to be racially discriminative.