Checkers ditches TRESemmé: Pressure to expose execs behind Clicks ad

Checkers ditches TRESemmé: Pressure to expose execs behind Clicks ad

- Checkers has responded to the controversial Clicks advert by opting to take preemptive action

- The retailer has announced that all TRESemmé products will be removed from its shelves

- This comes as calls for the executives responsible for the ad to be revealed mount

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South Africa has been rocked this week in the aftermath of a racially charged advert shared on the website of pharmaceutical retailer Clicks' website.

As protests continue across the nation the pressure is on for those responsible to be held accountable for the distress caused by the incident.

Clicks had revealed that TRESemmé had played a role in the ordeal and this has propelled the brand into the spotlight.

READ ALSO: Clicks dumps TRESemmé over ad: Favours supporting local brands instead

eNCA reports that retail giant Checkers has announced it will no longer be supporting TRESemmé and will be pulling the brand's products off of their shelves in response to the controversy.

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Meanwhile, IOL reports that Nonkuluko Gobodo, a non-executive director for the Clicks Group has called for the names of the executives involved in the incident to be named.

Speaking to Talk Radio 702, Goboda distanced the company from the incident commenting that:

“First of all, this is not a Clicks ad, it is a Tresemmé ad. These things will continue to happen because the agencies get away with it. We want to know the agency, the names, the executives at Unilever, and yes, maybe Clicks must come forward with the name of the executive who has resigned."
Checkers ditches TRESemmé: Pressure to expose execs behind Clicks ad

EFF members protest the controversial advert outside of Clicks. Image: @EFFSouthAfrica
Source: UGC

Earlier, reported that Clicks has announced that it has cut ties with TRESemmé after an advert produced by the brand was found to be racially offensive.

The company says that it is delisting all products from the brand from its shelves and replacing it with local alternatives with immediate effect.

EFF and Unilever reach agreement over ad, ending week of protests

A senior executive, responsible for publishing the controversial advert has resigned and two junior employees remain under suspension. The employees under suspension will be subjected to a disciplinary process, overseen by an independent chairperson.

Clicks chief executive Vikesh Ramsunder had noted the significant impact of the ordeal on both consumers and staff and announced that all stores would remain closed on Wednesday.

The executive had revealed that all suppliers would be contacted to enforce ethical codes of conduct:

“Clicks will be de-listing and removing all TRESemmé products from shelf with immediate effect and will be replacing the gap with locally sourced haircare brands, of which Clicks has an extensive range already. Furthermore, Clicks will be engaging with all suppliers to enforce their ethical code of conduct."

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