- The week is drawing to a close and both Clicks and Unilever have requested meetings with the EFF
- Both companies will be sending top officials to meet with Red Beret boss Julius Malema
- Discussions will focus on the controversial advert that sparked protests across SA, led by the party
Both Clicks and Unilever will be hosting discussions with the Economic Freedom Fighters on Thursday. The brands are both linked to the controversial advert describing African hair as 'dry and damaged', which sparked an immense uproar.
The companies requested meetings with the political party after the EFF sent venomous letters demanding that they should face the consequences of their actions.
In a letter to Unilever, owner of the TRESemmé hair products brand, the EFF warned that:
“Should we not receive a response with 24 hours, we will take the most robust action against TRESemmé with no further notice.”
Unilever has remained relatively silent on the ordeal with a statement posted to its website reading:
“We are very sorry that images used in a TRESemmé South Africa marketing campaign on the Clicks website promote racist stereotypes about hair. The campaign set out to celebrate the beauty of all hair types and the range of solutions that TRESemmé offers, but we got it wrong."
The company explained that the images didn't reflect the 'values of our brand' and committed to investigating how the incident had happened and 'why it wasn't picked up', promising to take steps to ensure a repeat is avoided.
While top executives from both brands have committed to meeting with the EFF, the party has clarified that their protests will continue:
“We state categorically that the protests of the EFF will continue as we engage these two entities and hold them accountable for their racism."
Earlier, Briefly.co.za reported that both Clicks and Checkers, of it's own accord, had opted to pull TRESemmé products from their shelves in a response to the ordeal. The Red Berets had committed to continuing their protests until a list of demands, sent to Clicks over the weekend, are met in full by the company.
The demands included the immediate cancellation of contracts with the suppliers of the images as well as the immediate dismissal of the executives responsible for the botched campaign.
While some of these demands have indeed been met, it remains uncertain if the EFF is satisfied with the outcome.
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