Basetsana Kumalo shares open letter to Clicks after controversial ad

Basetsana Kumalo shares open letter to Clicks after controversial ad

- Basetsana Kumalo has shared an open letter to Clicks and TRESemmé

- The businesswoman slammed Clicks and the haircare brand for their "utter rubbish" advert

- Basetsana's fans also took to her timeline to applaud her for standing up to Clicks following the controversial advert

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Basetsana Kumalo has taken to social media to share an open letter to Clicks following their controversial advert about black women's hair. The media mogul and former Miss South Africa shared a series of videos on her Instagram directed to Clicks and hair care brand TRESemmé following a heated online debate triggered by the airing of the "racist" advert.

In one of the clips captioned #DontTouchOurHair, the star slammed the retail store for its "utter rubbish" advert.

"How dare you describe our fine crowns as dry, brittle and damaged… Where does the buck stop? Did you expect us to look the other way as you subconsciously feed us absent-minded vitriol about our image as African people?
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"This advert is not only utter rubbish from your brands, but a reflection of ongoing problems in this industry that dares to define what beauty is to any of us."

Bassie then shared another clip captioned:

"I like the kind of hair that will stand up for its rights.The kind that kicks, screams and protests.That resists, boycotts, fights with every coil. The kind that riots and rebels.With every strand it refuses to be quiet for nobody. The kind that won’t be anything but black, and it refuses to relax."

Basetsana's fans took to her comment section to share their views on her strong opinions. Check out some of them below:

keneilwemakitla commented:

"We are behind you. I wear my hair natural, proudly so. And it gives me so much joy!"

russel_strike wrote:

"Go Bassie do your thing, you don't even need a choir to back you, after all wrong is wrong and you're in the right. You stand with millions."
Mzansi celebrates lovely natural hair by doing #ClicksChallenge

theolekoane said:

"The crown should never be touched, it's our antenna, a connection to our creator, so please don't try to adjust it to your low level of connection!!! Thank you Queen."

thandekamlotha added:

"I have never felt more comfortable and more beautiful than in my natural hair."
Basetsana Kumalo Shares Open Letter to Clicks After Controversial AD

Basetsana Kumalo has shared an open letter to Clicks after their controversial advert. Image: @basetsanakumalo/Instagram
Source: Instagram

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In other related news, reported that Somizi has expressed that there's a bit of truth in the Clicks advert. Somizi has taken to social media to share his two cents on the heated debate that the controversial Clicks advert has sparked in Mzansi.

The reality TV star took to Instagram on Monday, 7 September to express his views on the touchy subject, which has had social media abuzz for several days. As expected, the star first expressed that he did not agree with Clicks' campaign. He also agreed that the ad was racist.

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Somizi further explained that black South Africans are too forgiving, hence they have been mistreated for some years now.

The Metro FM presenter also sided a bit with the retail store. He explained that black people tend to treat their hair often, which leaves it damaged because of the products they use. He said that's why Clicks had referred to black women’s hair as unhealthy.

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