- Kwesta has taken to social media to call BMW SA out for stealing his song
- The Mzansi rapper has accused the dealership of not crediting him on a track that sounds very much like his hit song Spirit
- Mzansi social media users were divided about the whole situation but many were in favour of Kwesta
Kwesta has taken to social media to slam BMW for their latest advert. In the advert, the German car company plays a song which sounds very similar to Kwesta's hit song Spirit.
The rapper called on the company to do the right thing and credit him.
Kwesta took to Twitter to slam the ad which celebrates one of the most popular BMWs in the country, the Gusheshe. The advert by BMW South Africa features a song that sounds very much like Spirit by Kwesta.
He retweeted the advert and posted:
"Had to school myself and get expert opinion and backing first. Sit downstairs bafwethu!!! Sivaya ngama 'grootman' abhaya."
The rapper went on to say:
"Do the right thing!!! It took so much effort from so many people to get the rights to sample that song. We did the right thing because we understood the value of the art! This ad cheapens all of those efforts. DO THE RIGHT THING FOR 'The Grootmans' @BMW_SA"
Social media users also weighed in on the debacle. Some felt that BMW was being sneaky and should have credited Kwesta, while others argued that the sample did not originally belong to Kwesta. Kwesta himself had sampled the song from someone else.
Twitter user sibumabena said:
"Guys... The 1st car @KwestaDaKAR ever bought is a BMW!!! He’s one of the biggest fans of your brand and you decided to have money to produce an entire ad and RECREATE his song but NOT PAY HIM!!! What the Hell!!"
"Oh my goodness. I had to take back my like. Why are these brands not learning! JUST PAY THE MONEY. PAY THE ARTIST PERIOD!!"
"They sampled Spirit Chasers - These tears, not Kwesta. There is nothing wrong with this ad, emangnyana ka entitlement. @BMW_SA owes no one, anything. Nice ad BMW, love it!"
"They were sly though in their recreation... it can be dismissed in court."
"But to be fair, he too sampled that song. The visuals looks like his though."
Briefly.co.za previously reported that Kwesta is one of the most consistently great musicians in South Africa and his love of giving fans what they want is one of the reasons why.
He opened up about what has changed since he got married and the reward of performing for his adoring fans.
Briefly.co.za gathered that the muso feels that nothing has really changed since he got married to his lovely bae, Yolanda.
"The only difference is that everybody knows that we are married. Nothing really has changed."
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