- South African model Candice Swanepoel has been named the most influential lingerie model on Instagram
- The KZN beauty has more than 11.8 million followers on the picture sharing platform
- Bluebella estimates a single post can earn Candice as much as R840 000
South African model Candice Swanepoel has been named the most influential lingerie model on Instagram.
Candice who comes from KwaZulu-Natal has more than 11.8 million followers and research by lingerie company Bluebella estimates she can earn up to R840 000 for a single post, proving that social media can in rare cases be turned into a career.
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Candice beat fellow supermodel Rosie Huntington-Whitely for the top spot. Whitley has a ‘mere’ 7.6 million followers.
Briefly.co.za gathered that Candice who also works as a Victoria’s Secret model won because her online presence has been described as flawless and carries a lot more influence among Instagram users than any of her peers.
Candice last month announced she is expecting her second child with fiancé Hermann Nicoli.
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