- Beyoncé has bagged a deal with Peloton to help students from historically black colleges and universities (HBCU)
- Beyoncé and Peloton are gifting two-year Peloton digital memberships with a full range of fitness classes to students at 10 HBCUs
- Beyoncé and the interactive fitness platform have created a series of themed workout experiences available to Peloton members
Beyoncé has bagged a multi-year partnership deal with Peloton that will benefit students from historically black colleges and universities (HBCU).
The partnership is also to commemorate Homecoming season with HBCUs. Beyoncé and the interactive fitness platform have created a series of themed workout experiences available to Peloton members and students of any HBCU.
With this year's Homecoming season celebrations taking place online because of Covid-19, the workout categories include indoor cycling, running, yoga and meditation.
Billboard reports that, through Peloton’s app, the songstress and the platform are gifting two-year Peloton digital memberships with a full range of fitness classes to students at 10 HBCUs.
The HBCUs include Bennett College, Clark Atlanta University, Grambling State University, Hampton University, Howard University, Morehouse College and Morehouse School of Medicine, Spelman College, Texas Southern University and Wilberforce University.
"I’m proud to celebrate the students at HBCUs with this donation, to encourage them to find and embrace their own wellness regimens," Beyoncé said in a statement.
Beyoncé's fans have taken to Twitter to share their thoughts on her partnership with Peloton. Check out some of their comments below:
"Companies are becoming more and more aware of how powerful star power is. Just look at McDonald’s with Travis Scott and Dunkin’ with Charli D’Amelio."
"If Beyoncé says get a Peloton, then I will get a Peloton."
"This is everything to me! My mom did the (surprise) live Beyoncé cycling class last night. I can’t wait to add all the upcoming classes to my regimen!!!!"
"I did too! It was a really great class. I can't wait for more."
"Well I guess it’s official I’m buying a Peloton."
"Her business acumen always makes sense and is truly authentic to her and her brand. This is great for HBCU students!"
"A VERY smart businesswoman. Congrats to her!!"
"So let me go see how much a Peloton is... Beyoncé won’t let us SLEEP!!!"
"Gifting memberships to HBCU students as well?! Amazing!"
In related news, Briefly.co.za reported that Jay-Z is has decided to open his own school of music. The Dirt Off Your Shoulder hitmaker is one of the richest rappers in the US and he keeps proving that he is a very influential person when it comes to the country's entertainment industry.
Through his Roc Nation record label, the American superstar has teamed up with Long Island University (LIU) Brooklyn to establish the Roc Nation School of Music, Sports and Entertainment. The school will offer undergraduate degrees in music, music technology, sports management and entrepreneurship and production, according to reports.
On top of the undergraduate degrees, the school will hold summer residential camps for high school students and Saturday programmes for students aged 10 to 18 years old focusing on music and sports management, reports hypebeast.com.
In a statement, Roc Nation CEO Desiree Perez said the institution will provide unique insight, knowledge and experience for students and introduce the world to the next generation of unmatched talent.
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