Mzansi government insists that 30% of streaming content should be local

Mzansi government insists that 30% of streaming content should be local

- The South African government is proposing that 30% of content on streaming platforms like Netflix and Showmax should be local

- During a presentation, the Department of Communications suggested this idea to the government

- According to the chief director of the department, there is a demand anyway for South African shows

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The Mzansi government did not come to play, they are pushing for streaming services such as Netflix and Showmax to have a specific quota for local content. The government insists that 30% of the content that is available for South Africans to watch when streaming should be local.

The Department of Communications and Digital Technologies announced yesterday that they were planning to enforce this as soon as possible. Their idea was presented to the parliament.

During the presentation, the Chief Director of Broadcasting Policy, Colin Mashile said that 30% of content shown on these streaming sites should be South African.

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Mzansi government insists that 30% of streaming content should be local
Mzansi government insists that 30% of streaming content on platforms such as Netflix and Showmax should be local. (Photo Illustration by Filip Radwanski/SOPA Images/LightRocket via Getty Images)
Source: Getty Images
“What this means is that we are trying to create opportunities for the production and creative industry sector," said Mashile.

There is a concern that making 30% of content local on Netflix being problematic for the audience but Mashile said that this should not be a cause for concern.

“We were asked where we got the idea that South Africans are interested in this 30%, the most popular shows in every country remain the local shows.”

The proposal made by the Department of Communications and Digital Technologies also made the definition of broadcasting broader by including online streaming services. This would mean that South Africans would be required to pay TV licence fees, even if they are only watching online.

Here are some reactions from some Mzansi tweeps reacting to the news:

@Det_MikeLowrey said: "Okes want us to watch Muvango and Soul Buddies."
@lesegoseabi said: "No ways man. Why do they like forcing this stuff down our throats?"

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@Poelo_ said: "SA government is loud about everything that isn’t important."

Briefly.co.za previously reported that the SABC wants licence fees for cellphones and computers. The South African Broadcasting Corporation is looking to make a number of changes to its TV licence system. These changes include the chance that its definition of 'televisions' may be expanded to include other devices.

This comes shortly after the SABC announced plans to prompt DStv and Netflix to include licence fees in subscription charges.

TimesLIVE spoke to Sylvia Tladi, the head of the TV licences division at the SABC, who said that the current Act in this regard is over two decades old and needs updating.

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Source: Briefly.co.za

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