Black Friday flops with sales significantly down from last year

Black Friday flops with sales significantly down from last year

- Black Friday was anything but a success, it was a big flop

- It got off to a slow start and didn't go much further with sales dropping well below 2019's Black Friday numbers

- Online sales were significantly up but it was not enough to offset to poor in-store sales

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This year has been hard on everyone and Black Friday was not spared, the sale event was widely a flop across South Africa.

However, online sales did do well, retail sales were dismal with 2 000 000 fewer transactions than 2019's Black Friday.

Online sales were up by over 60% but this was not enough to offset the weak sales numbers according to Business Insider.

Black Friday flops with sales significantly down from last year
Black Friday got off to a slow start and didn't get much further with a huge drop in sales. Source: Jane Barlow / PA Images
Source: UGC

In-store purchases tallied to just below 5 000 000 and online sales rose to 870 000.

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South African citizens on social media call "Black Friday" a scam

The reason for the slump is mostly due to Covid-19 and the lockdown which had significant financial consequences for many South Africans.

Conversely, the rise in online sales has been significantly attributed to the need for social distance and stores become more accessible online.

The poor Black Friday sales were not limited to South Africa but across the globe, the sales figures have been down.

Earlier, Briefly.co.za reported that for Mzansi and many places around the world, this week was the build-up to Black Friday. It's a day where shoppers can get huge discounts on products, leading them to save money building up to the holidays.

With the world fighting against an entire pandemic, one would expect that this year's Black Friday might turn out to be a little different. South Africans were not impressed with the Black Friday deals available this time around.

Read also

Black Friday reportedly off to a very slow start in South Africa

Disgruntled Mzansi shoppers took to social media to share their grievances about the retail deals that were on show. The hashtag #BlackFriday trended on Twitter and citizens had a lot to say. Usually, shoppers are impressed by the deals offered by retailers but this time they said that there were no "real" discounts.

In other news, Black Friday shopping is reportedly off to a very slow start in South Africa. What was once a hyped-up day with people lining up outside stores from the early hours of the morning is now seemingly a schlep.

Reports say that stores have had minimal customers from this morning with staff members standing outside in an attempt to coax customers into their stores. The global pandemic is most likely the main reason for the lack of shoppers.

Having to practise social distancing during a Black Friday sale doesn't sound easy. What is easy would be purchasing your products online through the various companies that are having virtual Black Friday sales.

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Source: Briefly.co.za

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