America has the biggest economy in the world, which makes it the most lucrative market for musicians.
Unfortunately, the American market is also one of the toughest for artists to break into and many solo artists and bands have failed to make an impact on the American market.
South Africa has a vibrant music scene, but our market isn’t exactly the biggest in the world. South African artists, however, are starting to make a name for themselves throughout the rest of Africa and in some cases the world.
Briefly.co.za looks at three South African artists who have gone to America and against all odds have reached success.
DJ Black Coffee
Black Coffee made history this past weekend when he became the first South African to play at the legendary Apollo Theatre in New York City. After a highly successful performance, Black Coffee signed the backstage wall as has become the tradition.
AKA has been invited to SXSW in Austin, Texas. He will perform at the festival for the first time and joins Kwesta as the other South African at the event. The rapper will appear at the ‘Blast Live stage and at the ‘Sounds from Africa & the Caribbean’ stage.
Kwesta has made a name for himself in America, he returns to the SXSW festival in Austin after a successful performance last year. Kwesta has worked with American rapper Wale and performed at the closing concert of TI’s world tour.
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