The release of a new book reveals that Atul Gupta said that he did not want “ugly old bitches” to work for ANN7.
After many broadcasters denying the invite to join the channel due to the risk of ruining their reputation due to the Gupta’s link to The New Age newspaper, Atul went and hired models.
Rajesh Sundarum was the one who leaked the information in his book where he explains how he helps launch the channel in 2013. The book is called Indentured: Behind the Scenes at Gupta TV.
Briefy.co.za learnt that just weeks before the launch, they were still struggling to hire experienced broadcasters and that is when Atul raised the idea of hiring models, in a said meeting with Sundarum and others.
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