Meet the Jozi women who have conquered gender stereotypes and climbed to the top of male dominated industries

Meet the Jozi women who have conquered gender stereotypes and climbed to the top of male dominated industries

-Riversands Incubation Hub has assisted entrepreneurs to grow by subsidizing their rentals

- Three of these women have conquered male dominated industries and slashed gender stereotypes

- From medical equipment, to chemical engineering, they have done it all and are going strong

Riversands Incubation Hub was founded in 2015. The hub was started to help boost local economy activity by using the 170 small businesses that were run through the hub.

They assisted the entrepreneurs by subsidizing the rent, giving them more financial freedom to grow and create jobs.

Masego Mohajane spent her earlier years helping her mother repair electrical appliances. The experience she shared with her mother gave her the direction for her future and she is now a qualified clinical engineer that manages a team of employees who repair ultrasound machines.

Mohajane saw a gap in the market and she ran with it. She saw that peri-urban and rural medical centers were often without ultrasound machines and thus where her business idea stemmed from. Her business is called M-Squared Medical, which brings high technology medical equipment to outlying areas.

Her business is booming and she does not only repair the machines, she now sells them too, along with other medical equipment.

“I get a thrill when I see a woman in a small township like Hebron seeing her healthy unborn baby on screen in a four-dimensional scan. This wouldn’t be possible without M-Squared Medical.”

Seola Mashamite is another example of success. She qualified as a chemical engineer and whilst working for a large chemical production company. She saw and advertisement for a metrology internship and went for it.

“I had no clue what it was, but I did some research, applied for the job and started in 2008.That was the beginning of my career in the metrology field. I then worked my way up in the company and eventually headed up the laboratory.”

The company unfortunately liquidated but she managed to acquire the accreditation for her laboratory. Her laboratory is the only black-owned accredited calibration laboratory in South Africa.

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Ntshantsha Tafeni, an entrepreneur who has set the bar high and has challenged all gender stigmas. She is a traditional healer and created products that use indigenous herbs for healing.

Her company is called, Yivani Natural, and it produces a range of skincare products that are made from herbs and work.

“We take care of the holistic needs of our clients’ mind, body and spirit. We have brought back traditional healing and converted it into modern therapy that everybody can relate to, in attractive packaging.”

You can go to the Riversands Incubation Hub website to see more inspiring entrepreneurs or to find out more about the hub.

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Source: Briefly.co.za

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