- South Africa's richest woman has had many business interests but her latest one is her passion
- She runs a successful wine business and exports hundreds of thousands of bottles a year
- Wendy Appelbaum claims that her privileged upbringing had little to do with her success
Wendy Appelbaum revealed her experiences in boardrooms and how she started her own wine company and says that her privileged upbringing was not her only reasons she succeeded.
“I really did understand how to run a business and how to make money. A lot of people say I was born with a silver spoon in my mouth, which to a degree I was, but I’ve certainly not relied on that to get on with my own business and do what I wanted to do.”
Briefly.co.za learned that her father taught her a lot about business but her work ethic is something that she developed independently. She said that as a woman in the 70's from a privileged background most people did not expect her to do anything according to howwemadeitinafrica.com.
She started her own investment company in 1994 with 10 other and made one of its goals to empower woman. Applebaum said that working in that boardroom was a unique experience, there was a lot of positive energy.
She is passionate about wine and aligned this passion up with her own business and started a winery, De Morgenzon.
“I always wanted to farm. I always wanted to live in nature… This gave me the opportunity to do something that I would love.”
Luck was with her when she started the business, she had no idea what the soil conditions were like, the fam may not have been ideal for growing grapes suitable for wine.
She employed an expert winemaker and told him to do whatever it takes and he delivered.
Her winery produces 750 000 bottles of wine a year and three-quarters of the bottles are exported. The farm is young by wine standards, only 15 years, and has a lot of growth potential.
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