In a society where it feels like everyone is just out to get what they want, it’s refreshing that sometimes celebrities will choose to do something to give back to the society within which they have become famous. Here are six examples of where celebrities have used their fame and fortune to ensure that a new generation of community and industry leaders are empowered to not let their circumstances hamper their futures.
1. Lalla Hirayama - Shoes for thosands
One celebrity actively involved in doing something positive for those around them, is actress, dancer and presenter Lalla Hirayama. Briefly.co.za gathers that she is has allowed her image to join others in a nationwide campaign to ensure that 10 000 scholars in communities across SA will receive a brand new pair of school shoes.
2. Olwethu Leshabane – Red Wings Project
Mrs SA Semi Finalist, Olwethu Leshabane feels passionately about the plight of young girls in South Africa. Removing the stigma of natural bodily functions for women and girls is at the heart of Olwethu’s Red Wings Project, an initiative which aims to highlight the lack of sanitation, sanitation education as well as the fact that disadvantaged women are unable to access adequate sanitary products and care.
The initiative hopes its work will help to remove the misplaced stigma that most young girls in some schools have placed on them keeping them off school at home for the duration of their menstrual cycle.
3. John Perlman – Giving children a field of dreams
The culmination of work between Veteran radio presenter and chat show host, Jon Perlman, and various partners who assisted with funding saw him launch The Dreamfields Project last year.
Even the Department of Education joined the team as a partner to the project which seeks to place resources for playing soccer and netball into township and rural schools across the country.
DreamBags, are full sports kits distributed in schools and DreamEvents are organised and the game of soccer, and netball is used for unifying and spirit building.
4. DJ Mo Flava – Educating future media
Popular club and radio DJ, Mo Flava has spent the past few years partnering with Boston Media House to create bursaries which can help educate potential students wanting to study at the institution. Now in its eighth year, the bursary will afford deserving students the opportunity to study towards becoming future members of the country’s media industry.
5. Ryk Neethling – Saving children so they can learn
Launched in 2012 with the primary objective of saving children’s lives by preventing drownings, through raising public awareness on the dangers of water, the Ryk Neethling Foundation has created various programmes including “Learn to Swim”, “Water Safety” and others which have been implemented worldwide. The foundation seeks to fight against drownings, create water safety awareness and use sport as a tool to contribute to the well-being and development of children.
In South Africa many school children used to drown crossing rivers to get to school.
Olympic swimmer, Ryk Neethling is the CEO of the Foundation in South Africa. And recently was out and about donating tablets to school children to help them in the classroom.
6. Thando Thabethe - #MakeItStop
Annual netball tourney, The TTWD Netball Challenge, forms part of the #MakeItStop campaign that Thando Thabethe launched to fight the prevalence of the abuse of women and children in the country. The challenge aims to raise funds for women in abusive relationships as well as creating awareness and conversations about the difficulties faced by women and children in abusive situations. They also work to allow people the space to share their stories in a safe pace where people can support them in a manner that is not judgemental or destructive.
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