"Should Be Illegal": British Food Delivery App Suspends AI Menu Image Trial After Bizarre Photos
- British food delivery app Just Eat rolled out an AI tool to auto-generate images for menu items without photos
- The system interpreted dish names too literally, producing bizarre results that left customers horrified
- Just Eat apologised and suspended the trial after the AI images went viral online
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Source: UGC
A British food delivery app has found itself in hot water after its artificial intelligence tool produced some truly wild menu images that have the internet in stitches.
Just Eat recently began testing an AI feature designed to automatically generate photos for restaurant menu items that lacked images. The idea was practical enough on paper, but the execution was another story entirely. Rather than producing appetising food photography, the system appeared to take dish names at face value, with spectacularly chaotic results.
When AI takes a menu too literally
Among the most eye-catching blunders, the tool confused "soda bread" for actual soda, producing a carbonated beverage-inspired bake. A "jacket potato" was rendered as a spud dressed in a literal jacket. The classic British dish "toad in the hole" was reimagined in the most alarming way possible, and perhaps most memorably, a bowl of tiger prawns came plated alongside five live tiger cubs.
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The footage was captured by Australian outlet 10 News Late in a broadcast segment shared on TikTok on 27 October 2026, showing screen recordings of the Just Eat app with the offending AI images on full display. The segment's tone balanced light mockery with genuine consumer concern, raising the question of whether tech companies should be allowed to use fabricated images to market real food.
Just Eat has since apologised, acknowledging that customers have labelled the images "AI slop." The company has also suspended the trial while it reassesses the tool.
View the TikTok video here.
The internet reacts
The footage quickly spread online, drawing hundreds of thousands of reactions. Many commenters on the page found the images hilarious, while others raised pointed questions about the ethics of AI-generated food photography.
@Toklordxenu wrote:
"AI photos in menus should be illegal"
@fanyayaya💤 suggested:
"Bring in the Japanese law that says the food needs to look like the image."
@Natasha Maher replied with a photo, adding:
"This one took me out"
The viral moment has reignited debate around transparency in food delivery apps, with many users calling for stricter rules on the use of synthetic imagery in commercial settings.
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Source: Briefly News
