Briefly News was founded in 2014. It is one of South Africa’s largest news and entertainment websites by audience and one of the top-earning brands on Facebook in Africa in 2021.
Briefly News is a partner of Genesis Media Emerging Markets, a media holding operating in South Africa, Nigeria, Kenya and Ghana. Other GMEM projects include Legit.ng, TUKO.co.ke, YEN.com.gh and Sportsbrief.com.
A member of the UN Sustainable Development Goals Media Compact, Briefly News’ mission is to make South Africans more conscious by creating life-changing news.
It is a modern South African digital media and news platform dedicated to delivering highly relevant news with an outstanding interactive experience. We achieve this by combining high-tech instruments with editorial expertise.
The project covers current affairs, entertainment, human interest, tech and auto and women in excellence news locally and internationally.
The Briefly News manifesto
Briefly News is an independent source of information. We make income via advertising and we are not being financed or influenced by government, parties or private individuals.
Our aim is to collect information from all the available sources, systematise it and explain it in a really understandable and neutral manner in English.
All the stories at Briefly News shall avoid a single-sided reflection of the situation (unless it is the author’s opinion). Our site is not liable for the author’s point of view, but, at the same time, we reserve the right to publish alternative visions, as long as they are not considered to be propaganda, do not justify violence or do not lead to the sparking of enmity.
Briefly News often has to deal with challenging and controversial content, which may offend some of the audience some of the time. But alternative visions also contribute to the diversity of content in the media and to fulfilling our function to encourage and promote all spheres of life.
We acknowledge that an editor should never gratuitously harm or offend and, accordingly, any content which is likely to harm or offend must have a clear editorial purpose.
We always refer to the initial source of information and make a clear reference to it, whenever possible.
The editorial team makes every effort to verify the data. The facts in our articles are instantly amended, so that maximum integrity, accuracy and precision are achieved. The users have an opportunity to contribute to this process as well.
Briefly News takes into consideration the versatility of its readers' interests. We are open to cooperation with independent contributors.
Information from readers and reports from social media are used regularly. We will try to be as transparent as possible!
We put our audience first by creating relevant content and using multiple distribution channels, such as our website, Facebook, Twitter, Instagram, Telegram and others.
We double-check our facts before publishing and avoid using misleading or clickbait headlines.
We stick to a 'do not harm' policy, as well as showcase the world in its diversity. We never justify violence.
We cover the most trending and significant topics with an emphasis on local news to enrich South Africans' everyday life.
We apply cutting-edge technology to create the newsfeed based on people's preferences and to improve the site speed.
In 2021, Facebook used Briefly News in a case study, African news and entertainment brand, Genesis Media Emerging Markets, use Instant Articles to boost traffic, interactions and revenue.
“We use a data-driven approach and seek to improve our audience’s lives in real time,” Rianette Cluley, Briefly News’ director, said. “Constant analysis is our everyday routine.”
About the team
Briefly News prides itself on being a diverse and equal employer, giving our talented team of writers an opportunity to grow within our company. We recognise professionalism, loyalty, talent and leadership in all our employees and strive to give each one equal opportunity.
Director and Editor-in-ChiefRianette Cluley
Rianette Cluley is a content specialist, having been with Briefly News since 2016.
Previously, Rianette worked as a journalist and photographer for award-winning local-community publications in the Caxton & CTP Publishers and Printers group, namely the Highway Mail, Northglen News, Queensburgh News and Witbank News.
As Briefly News' director and chief editor, Rianette's integrity, love for people and quest to inform and entertain South Africans can be seen in her commitment to Briefly News' readers.
Her natural leadership skills, as well as her passion for story-telling over the past 15 years, have culminated in a successful career with Briefly News.
Her love for writing is echoed by her team of creative and professional writers, who keep South Africans and fans across the globe entertained and informed.
Current affairsLebogang Mashego
Lebogang Mashego joined the Briefly News team in 2021 and runs the Current Affairs desk.
She has a passion for telling stories that have the potential to impact and change people's lives.
Lebogang believes that journalism is an integral institution that can hold government accountable and expose social ills.
She holds a BA degree from Rhodes University majoring in Journalism and Media Studies, which she obtained in 2017. Lebogang has over five years of experience in the journalism field.
Naomi likes to think of herself as a bit of a creative dabbler. She joined our team in 2021.
This soulful musician holds a BA Languages degree from The University of Pretoria (2020) with four years’ experience in the field of journalism.
When she's not working hard as Briefly News' entertainment editor, she loves a good #InstaMoment.
Human interestMaryn Blignaut
Maryn Blignaut is Briefly News’ human interest desk manager. She is a self-proclaimed bookworm who has always had an interest in media and journalism.
She obtained a BA degree in Communication Science in 2016 and joined the Briefly News family in 2017.
Maryn has five years of experience in journalism.
Tech and autoSean Parker
Sean Parker is a motoring journalist with over 10 years of experience who started out in the industry as the South African Guild of Motoring Journalists' Bursar student.
He graduated in 2011 with a Bachelor of Arts degree in Print Journalism Production, English and Media Studies from the University of Cape Town.
Since then, the Cape Town-born editor has gone on to launch a national newspaper called Gears and Gadgets and worked for the country's premier online and print motoring publications before joining Briefly News in February 2022 to head up its Tech and Auto section.
An avid sports lover, the 33-year-old enjoys watching live sports and can't wait for Formula 1 to make its debut in Mzansi.
Women EmpowermentKauthar Gool
Kauthar Gool is the current Women Empowerment writer for Briefly News.
She holds a Master of Public Relations and Communication Management from the Cape Peninsula University of Technology (CPUT) and is currently studying towards a Master of Arts in Journalism at the University of Stellenbosch.
Kauthar graduated with her first Master’s in April 2022 and obtained her B.Tech in Journalism from CPUT in 2019.
She has around five years’ worth of hard and soft news experience, working as a blogger, feature writer, health and education reporter and technology journalist for various South African publications.
She is an avid reader and Harry Potter enthusiast who has a passion for social justice journalism and women empowerment content. She joined the Briefly News Team in May 2022.
Visit Briefly News’ corporate website for more information.