Briefly.co.za has reached another major milestone by joining the United Nations (UN) Sustainable Development Goals (SDG) Media Compact. Briefly News will now play a critical role in raising awareness about the SDG.
Briefly.co.za is the only South African media company on the United Nation’s SDG Media Compact list at present.
It is a special privilege that the UN extends to leading media organisations around the world to partake in the collective responsibility of making the world a safer and better place, as envisioned in the SDG agenda.
"This gives Briefly News the chance to engage with the United Nations while highlighting issues pertaining to Sustainable Development Goals," said Briefly.co.za's managing director, Rianette Cluley.
Before joining the UN’s SDG Media Compact, Briefly.co.za had already contributed to the SDG through its consistent coverage of life-changing human-interest stories, alongside Corporate Social Responsibility (CSR) programmes that have positively impacted the lives of many to date.
For example, with the help of our global audience, we were able to help South African moms and pensioners who were hard-hit by the effects of the Covid-19 pandemic through the Briefly News and Pick n Pay hamper project in 2020.
Our partnership with the UN will no doubt bolster Briefly.co.za’s commitment to continue touching lives through sharing stories that empower, inspire, educate and evoke positive emotions and change the lives of South Africans.
What more to expect
Through this partnership, Briefly.co.za will now play an even bigger role in advancing the UN’s SDG agenda by reporting on SDG-related issues such as eradication of poverty and hunger, access to quality education and gender equality.
It means increased coverage of SDG topics, initiatives and issues that stand in the way of achieving these goals. We will do this in consultation with the UN.
However, it does not mean Briefly.co.za will lose its editorial independence or change its editorial policies.
Briefly.co.za will also have the opportunity to engage and interact with senior UN leaders and SDG experts on a priority basis to shed light on some of the issues outlined in the SDG agenda.
About SDG Media Compact
The SDG Media Compact was launched by the UN secretary-general in September 2018 to inspire and encourage media companies across the world to participate in advancing the SDG by covering SDG-related issues.
Today, the SDG Media Compact has over 100 members with a combined audience of about two billion people spread across 160 countries on five continents.
In South Africa, Briefly.co.za and Twyg, a non-profit organisation, are members.
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