Government Insists Black Coffee Was Not Paid for Boosting Tourism in Durban

Government Insists Black Coffee Was Not Paid for Boosting Tourism in Durban

  • The Department of Tourism says that they didn't pay Black Coffee a cent for him to come and promote Durban
  • In order to give the city a boost in terms of visits, the department invited Black Coffee to collaborate with them
  • Black Coffee's booking prices are very expensive and taxpayers were concerned that their funds were used for this

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The promotional component of involving celebrities in government programs makes sense in theory, but it frequently raises doubts among taxpayers, particularly when it comes to the cost paid to celebrities.

DJ Black Coffee, Nkosinathi Maphumulo, is collaborating with the eThekwini municipality to assist improve Durban tourism both locally and globally.

On Wednesday, the Durban Tourism Vignette was unveiled at Max's Lifestyle Lounge in the heart of Umlazi township.

With most of the collaboration centred on visiting Durban during the winter season, the city is counting on the city's warm weather and bright skies, which many other areas envy throughout the winter months.

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Government, Black Coffee, tourism, payment, Philip Sithole, Durban
The government says that they didn't pay Black Coffee in an effort to boost tourism. Image: @realblackcoffee
Source: Instagram

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Department of Tourism says that Black Coffee was not paid for his contribution

Philip Sithole, a municipal official, made it quite clear that one of the world's most famous DJs is not being compensated for his services. The event booking fee charged by Black Coffee is not cheap.

Government officials and the general public are well aware of the pandemic's impact on the local tourism economy. Celebrity-driven initiatives have been criticised, as the money paid for their influence might have been utilized to support a variety of organizations.

Black Coffee and his ex--wife celebrated their son's birthday seperately

Briefly News previosuly reported that estranged Black Coffee and Enhle Mbali celebrated their son’s sixth birthday separately. Estranged parents Black Coffee and Enhle Mbali Mlotshwa celebrated their son Asante turning six recently.

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The former couple chose to observe the occasion separately due to their ongoing divorce battle. Taking to social media, Mlotshwa posted pics of a Super Mario-themed birthday she held for their son.

It’s clear she went all-out as the party had a customised cake, cupcakes and even Super Mario games. Black Coffee opted for a different cartoon character, although the theme was similar. Asante was treated to a Sonic the Hedgehog party along with a super cool cake.

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Source: Briefly News

Authors:
Thando Mpembe avatar

Thando Mpembe Thando Mpembe is a sports journalist who has a passion for all things entertainment. In her spare time, Thando enjoys reading and spending time with family. She is an advocate for mental health and believes that a healthy body starts with a healthy mind. Thando holds an Honours Degree in Journalism from the University of Johannesburg. Her favourite quote is "Gentle reminder - you are not for everyone and that is a blessing". Email: thando.mpembe@briefly.co.za