Love Island SA: Lottostar Decides to Drop Sponsorship of New TV Show

Love Island SA: Lottostar Decides to Drop Sponsorship of New TV Show

- The main sponsors of Love Island SA Lotto Star has dropped the show

- The new reality TV show was slammed by hundreds of Twitter users for lacking diversity

- Social media users have praised LottoStar for dropping the show after many people accused it of racism because most of its contestants are white

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LottoStar has taken to social media to announce that it has decided to withdraw its sponsorship of Love Island SA.

The new reality TV show has been slammed for its lack of diversity. It trended a few days ago after it premiered on MNet.

A lot of people complained that the show's contestants were predominantly white. The main sponsor took to Twitter on Tuesday, 2 March and told Mzansi that it has dropped the new programme. LottoStar wrote:

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"'LottoStar has taken the decision to respectfully withdraw its sponsorship of Love Island SA. We wish the show and its contestants every success' - Director, LottoStar. #LoveIslandSA."

Tweeps have shared their thoughts on LottoStar's announcement. Check out some of their comments below:

@Great_lioness wrote:

"Thank you. If some white people are not interested in social cohesion then what more can we do. We are always willing to build a united South Africa but some of them are not."

@Malatjie_ said:

"Salute black Twitter for making enough noise to even be heard by the international community. Let them burn."

@Joe_Man_Joe commented:

"Great move to protect your brand and acknowledge racism. Which other sponsors are still attached to #LoveIslandOrania."

@Boujeena added:

"Love this... And just for that Ima play the euromillions twice!!"
Love Island SA: Lottostar Decides to Drop Sponsorship of New TV Show
Lottostar is no longer the main sponsor of Love Island SA. Image: @LoveIsland_SA
Source: Twitter

In related news, reported that Love Island South Africa premiered a few days ago and Mzansi was not impressed. Many social media users felt that the show lacked diversity and had a cast of predominantly white people.

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A few people also felt that there was a lack of other races too. Now, the show is doing some damage control. Taking to social media, Love Island SA revealed that they will have some new faces joining the cast.

"Look out for these hotties entering the #LoveIslandSA villa soon... Stay tuned, Mondays to Fridays at 21:30 on @MNet," they said.

The photo set that the social media account shared showed that they were going to be bringing in more people who are of a different race to the show.

The Twitter streets had "cancelled" the reality series but maybe this might make them give the programme a second chance.

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