Chanel pays tribute to Coco's seaside beginnings

Chanel pays tribute to Coco's seaside beginnings

The hats were a nod to Chanel's beginnings on the Deauville seafront
The hats were a nod to Chanel's beginnings on the Deauville seafront. Photo: JULIEN DE ROSA / AFP
Source: AFP

On the last day of Paris Fashion Week on Tuesday, Chanel took a trip to the seaside for a show dedicated to the place where its famous founder launched her first boutique.

The show began with a short ad starring Brad Pitt and Penelope Cruz -- a tribute to classic 1960s French film "A Man and a Woman" -- set in the northern seaside town of Deauville.

On the catwalk, the star of the show was undoubtedly the huge-brimmed beach hats -- a nod to Gabrielle "Coco" Chanel's first ever boutique, opened in Deauville in 1912, where she sold hats and relaxed jersey outfits for stylish beach-goers.

Her story has gained greater attention in recent weeks thanks to Apple TV's series "The New Look", exploring her complex dealings with the Nazis during World War II.

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Chanel presented outfits designed for a winter walk on the beach
Chanel presented outfits designed for a winter walk on the beach. Photo: JULIEN DE ROSA / AFP
Source: AFP

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The new collection had a palette of bright pastel tones across a range designed for winter walks on the beach, including pea coats, tweed suits, 1920s-style pant suits and turtlenecks.

Creative director Virginie Viard, who took over from Karl Lagerfeld when he died in 2019, has occasionally faced criticism for a lack of daring.

But that has "the merit of not losing people along the way," said actress and model Arielle Dombasle, a regular muse for Lagerfeld, speaking on the sidelines of the show.

Gigi Hadid was on the catwalk for Chanel
Gigi Hadid was on the catwalk for Chanel. Photo: JULIEN DE ROSA / AFP
Source: AFP

"It's not gratuitously spectacular, it's graceful and always successful," she told AFP.

The ninth and final day of Paris Fashion Week's women's ready-to-wear shows also include big names such as Miu Miu, Lacoste and Louis Vuitton, as well as a surprise last-minute inclusion of a menswear show by Saint Laurent to close the week.

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Source: AFP

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