“Retail for Double the Price”: Joburg Woman Shares Factory Shop Plug With Treats Starting From R6.50

• Tsakane Christa, a Johannesburg lifestyle content creator, shared a TikTok walkthrough of a biscuit factory shop selling popular snacks at prices far below what retailers charge
• The Continental Brands Cookie Factory in Aeroton, Johannesburg South, stocks both sweet and savoury biscuits, with some items starting from as little as R6.50
• South Africans flooded the comments with excitement, with many saying biscuits at mainstream supermarkets have become too expensive
• Briefly News spoke to financial expert Mohammed Areff about how shoppers can save money by buying everyday groceries from factory shops and other cheaper outlets

A Johannesburg content creator has sent South Africans into a frenzy after revealing a biscuit factory shop that sells snacks at a fraction of what shoppers pay at major supermarkets.

Tsakane Christa, known online as @tsakane_africa, shared the walkthrough clip on 26 September 2026. She filmed herself moving through the shelves at the Continental Brands Cookie Factory Shop in Aeroton, Johannesburg South, giving her followers an up-close look at the price tags.

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"These retail for double the price if not more," she said at the start of the video, setting the tone for what became one of her most talked-about shopping tips.

What the Continental Brands shop offers

The store carries a wide range of both sweet and savoury biscuits. Tasty treats start from R6.50, salty biscuits at R11.50, ginger snaps at R13.50, and cracker mixes for cheese boards at R16 to R32. Classic lunch biscuits go for R40, while cheesy bites and pickle crackers are also available, with prices ranging from R25 to R40. Tsakane mentioned she often visits before year-end to buy snacks for client gift packages.

She noted that the savoury range is her personal favourite, particularly for picnics and cheese boards. The factory shop has two Johannesburg locations: the main store at 13 Aerodrome Road, Aeroton (open Monday to Saturday), and a second outlet inside the Johannesburg Fresh Produce Market in City Deep at 1 Fortune Street (open Monday to Saturday, from 6:00 AM).

Speaking to Briefly News writer Nerissa Naidoo, Mohammed Areff explained how shoppers can make their money go further:

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“Factory shops can be a good way to save money, especially on items that families buy regularly. Before shopping, compare the factory shop price with what you normally pay at supermarkets and check the size of the pack as well. Buying in larger quantities can also help, but only if the family will use the products before they expire. The money saved on everyday items may seem small, but over a few months it can make a real difference to the household budget.”

Watch the full factory shop walkthrough here:

Mzansi reacts to the biscuit plug

The comment section on the TikTok page filled up fast, with hundreds of South Africans sharing their excitement and tips of their own:

@KefiMatlou wrote:

"My favourite store. There is one at Joburg Market in City Deep."

@Rhandzu said:

"Those ginger biscuits are the best EVER."

@Robyreen added:

"Those ginger biscuits are so addictive."

@Just me commented:

"The way these biscuits are expensive at retail shops like Checkers and Pick n Pay."

@MissTee2 shared:

"Wishing I could literally grow wings and fly to Jhb right now. Biscuits are expensive in KZN!!!"

@Imraan Turpin joked:

"I stopped going there because it makes you fat."

@mmapaseka\_🇿🇦🇵🇸🇸🇩🇨🇩✊🏾 said:

"I bought tasty treats cheesy bites for R30 at Shoprite on Thursday, and I'm only seeing this now."

For shoppers heading to the Aeroton store, one commenter offered a useful tip: go early, as the queues can get long.

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More on South African shopping deals

• Briefly News recently shared a list of popular brands offering South Africans free treats and rewards on their birthdays.
• A Woolworths bargain caught shoppers' attention after a woman found items selling for just R20 during a deal that had been running for months.
• A South African woman impressed Mzansi by showcasing a Takealot gadget that can jump-start a car and inflate a flat tyre.

Source: Briefly News