"Their Longest-Running Sale": Woolworths Bargain Goes Viral After Woman Shares R20 Finds

• A South African TikToker shared a day-in-the-life vlog revealing a Woolworths underwear sale
• The creator visited multiple stores during her errand run, including a supermarket and a shoe department, before spotting the Woolies deal
• South African women flooded the comments saying the sale had been running for months and they had been taking full advantage

A South African woman's vlog turned into a must-watch tip for budget shoppers. TikToker @sine_themba1 posted the selfie-style clip on 14 September 2026, and it quickly caught attention for one very good reason: Woolworths was running a panty and bra sale.

Filmed across several stops, including a clothing store fitting room, a supermarket wine aisle, a shoe department and a pharmacy, the creator worked through her to-do list. She mentioned running low on bag tissues and spotted a pair of shoes she liked but talked herself out of buying, saying she did not have the time or the money for unnecessary purchases.

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The underwear find by @sine_themba1 got people talking as she pointed out it was R25. With the cost of living putting pressure on everyday South Africans, the idea of picking up a Woolworths bra for a fraction of the usual price struck a nerve. Watch the vlog that sparked the shopping frenzy below:

Mzansi reacts to the Woolies bargain

For many South African women, the Woolworths sale is not just a passing promotion. Several commenters noted they had been visiting monthly, suggesting the deal had quietly been running for some time before the vlog brought it to a wider audience. South African women were quick to share their own experiences in the comments:

@Manana✨ wrote:

"This has been their longest-running sale and I love it because every month, I go there! I think it's been running for 4 months now, so I TAKE ADVANTAGE"

@psauvignon said:

"I'm so stoked they should keep it going"

@user4857036328122 shared:

"Pretty girls! Pretty girls! Hambani [hurry up] before Ausi Tumi comes for us again 😩😩😩"

@koketso\_rsm added:

"You're doing the Lord's work.❤️"

@Keamogetswe.Ricco. reacted:

"Me running to Woolworths when I wake up because I'm tired of spending R400 for one bra 🤗"

Other Briefly News stories about Woolworths shopping

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• Mother City influencer @styled_by_aimee_ posted a shop-with-me reel highlighting massive discounts of up to 50% across fashion, home decor, and accessories at Somerset West Mall.
• Woolworths began replacing its long-standing WRewards and MySchool initiatives with the unified MyDifference loyalty program.
• Content creator Dené Jones (@jonesie_ on TikTok) posted a viral video challenging the belief that Woolies is strictly an expensive retailer.

Source: Briefly News